Vice President of Growth

We're looking for a seasoned, full-stack growth leader to own and evolve our growth engine across performance marketing, lifecycle, and CRM. This role is not about optimizing channels in isolation or chasing short-term gains. It's about building a sustainable, compounding growth system-one that deepens the strength of our network, sharpens our brand, and creates meaningful long-term value.

You're a seasoned leader in driving growth in complex consumer environments, with a track record of scaling responsibly. You're highly analytical, but not led by data alone. You combine rigor with intuition, curiosity, and a strong sensitivity to brand and member experience.

You will operate at the intersection of marketing, product, and data, connecting acquisition, activation, engagement, and retention into a cohesive system. You think in loops, not funnels. You care as much about how we grow as how fast we grow.

- Define and lead the growth strategy across performance marketing and lifecycle, ensuring values-aligned member acquisition to support the long-term health and integrity of the Feeld experience at scale - Own the performance marketing ecosystem end-to-end: channel strategy, account structure, budget allocation, and scaling frameworks - Build and drive a rigorous experimentation roadmap, establishing a culture of testing across channels, creative, messaging, and lifecycle journeys - Audit and evolve existing channels, identifying inefficiencies and opportunities, while incubating and scaling new channels through structured testing - Design and integrate lifecycle and performance systems, ensuring seamless handoffs between acquisition, activation, retention, and re-engagement - Develop a product-led growth lens, partnering closely with Product to unlock growth through onboarding, engagement loops, and core member experiences - Drive referral and network effects initiatives, creating programs that compound growth through user advocacy and community dynamics - Establish clear measurement frameworks, balancing incrementality, LTV, and payback with broader signals of network health and brand strength - Build and lead a high-performing growth team, spanning performance, lifecycle, and analytics, while fostering cross-functional collaboration - Champion the brand within growth, ensuring all acquisition and lifecycle efforts reinforce-not erode-the brand and member experience

- 10+ years of experience in growth leadership, with a proven track record of scaling consumer businesses across performance marketing and lifecycle - Deep experience in DTC and/or subscription models, with a strong understanding of LTV, retention dynamics, and unit economics; marketplace or social experience a significant plus - Fluent across multiple altitudes-able to move seamlessly from high-level strategy and planning to hands-on execution and problem-solving - Entrepreneurial and highly resourceful, with a scrappy, can-do mindset and a bias toward action in fast-moving environments - Comfortable with ambiguity, with the ability to create structure, clarity, and momentum in undefined or evolving problem spaces - Strong expertise in attribution and incrementality, with a nuanced understanding of measurement limitations and how to make decisions despite them - Excellent communicator and cross-functional leader, able to align teams across marketing, product, and data while advocating for both growth and brand integrity

- Total cash compensation for this role varies by geographic location. We estimate the market-competitive compensation range for this position to be between $210,000 - $290,000 USD.