GTM Growth Lead (ABM)

- Define ICP, segmentation, and targeting - Create an evergreen system to identify high-fit accounts - Develop account scoring (Tier 1 / Tier 2 / Tier 3)

- Design messaging and sequences (email + LinkedIn) - Work directly with SDR to improve reply rates and meeting conversion - Run weekly experiments (targeting, messaging, offers)

- Connect TAM → CRM → outbound workflows - Ensure accounts and contacts are enriched and up to date - Define tracking for pipeline and engagement

- Identify triggers (hiring, product launches, funding, etc.) - Build a system to prioritize accounts based on signals

- Develop repeatable ABM playbooks (1:1 and scaled) - Build messaging templates and objection handling - Train SDRs and document processes for scale

- Help create assets (case studies, calculators, data samples) - Incorporate sales feedback into messaging and targeting

- Consistent Sales-Accepted Tier 1 / Tier 2 meetings held - Strong outbound conversion (reply rate → meeting rate) - A clear, repeatable outbound playbook

Important Note: This role is focused on outbound pipeline creation and ABM execution , not paid acquisition or traditional growth marketing.

- Proven experience building outbound / ABM pipeline - Track record of generating qualified meetings or pipeline - Strong understanding of ICP, targeting, and messaging - Hands-on operator (not just strategy) - Comfortable working in a fast-paced startup - Deep experience with Clay, Sales Nav, or sequencing tools - Experience with SaaS platforms (GTM, recruiting, data, AI) - Experience training SDRs and building playbooks

- Build the outbound GTM engine from scratch - Work directly with the founder - High ownership and visible impact on revenue - Opportunity to shape how the company scales