Field Marketing Manager (NYC)

- Execute regional field marketing plans aligned to global strategy and North America priorities.

- Run virtual and in-person events that people actually remember, from platform engineering roundtables to developer meetups to enterprise field programs.

- Support lead generation and pipeline goals through strategic programs, clear handoffs, and timely follow-through.

- Partner with global marketing teams to localize campaign content and messaging for North American audiences.

- Help execute co-branded campaigns and joint event opportunities with strategic alliances, resellers, and channel partners.

- Partner closely with sales on ABM plays for high-priority accounts, helping turn target account lists into real conversations and pipeline.

- Coordinate account-specific assets, communications, and campaign touchpoints that support sales outreach and pipeline creation.

- Support pre-event ABM motions, including target account coordination, personalized outreach support, and follow-up planning.

- Keep projects organized, timelines moving, and chaos to a minimum across regional campaigns and events.

- 4-7 years of field marketing experience, preferably in B2B technology or developer-focused companies.

- Hands-on experience executing regional field marketing programs, including events, partner campaigns, and sales-aligned marketing motions.

- Experience supporting or executing account-based marketing programs, including target account planning, personalized campaign touchpoints, and sales coordination.

- Strong project management skills with the ability to manage timelines, vendors, details, and cross-functional inputs.

- Experience partnering closely with sales teams to support pipeline goals and regional priorities.

- Clear written and verbal communication skills, with the ability to keep stakeholders informed and aligned.

- Comfort managing multiple programs at once while staying organized, responsive, and detail-oriented.

- Familiarity with project management tools such as Asana or similar systems.

- Experience marketing to developers, platform engineering teams, DevOps teams, or technical buyers.

- Experience with enterprise SaaS, cloud infrastructure, open-source, or developer tools.

- Familiarity with marketing automation, CRM, or ABM platforms such as HubSpot, Salesforce, 6sense or HockeyStack.

- Experience supporting partner or channel marketing programs.

- Experience measuring field marketing performance across attendance, engagement, influenced pipeline, and sourced pipeline.

- Experience supporting a company with an open source offering.

You do not need to know every tool on day one, but familiarity with common go-to-market systems will help you ramp quickly. This role may work across tools such as Asana, Salesforce, marketing automation platforms, ABM platforms, event platforms, and shared content systems.