Growth Product Lead, Kids

We're hiring a product leader for the Monsterverse to own kid growth - growing kid users of Dojo Islands. This means running the product team that owns top-of-funnel growth for Dojo Islands and driving the cross-company roadmap to grow Monthly Active Kids (our core company metric is Monthly Active Connected Families, where families are Parents and/or Kids).

You'll work closely with our co-founders, leaders, and cross-functional teams to invent and test long-term ideas, at both a strategic and tactical level.

- The kid growth funnel end-to-end: awareness, install, activation, and early retention for Dojo Islands

- The cross-company roadmap for Monthly Active Kids, coordinating across the flagship app, school network, and Islands

- A small, high-leverage product team - setting direction, shipping fast, and learning faster

- A direct working relationship with co-founders on long-term growth strategy

- You've owned a top-line growth metric end-to-end. You've led initiatives that measurably moved DAU/WAU, install conversion, or retention on a consumer product. You can clearly articulate before → after.

- You have gaming and/or kid-product experience - or a close equivalent. You've shipped at scale in games, social, or gamified products. You've lived in the activation and retention trenches and know how to find the fun.

- You operate at both the strategic and the detail level. You drive a cross-org roadmap and write your own SQL. You set direction, then go get into the details.

- You're self-sufficient with data. You can write queries, build dashboards, and analyze funnels without dedicated support.

- You're a structured problem-solver in ambiguity. You break complex problems down, synthesize quant and qual, and produce simple, actionable plans.

- AI is core to how you work, not a side tool. You've built it into your product process and your own workflow. We'll probe on this - it's important to us.

- Founder or early-stage startup experience (pre-Series B). Operating in the $1M-$10M revenue phase builds the right reflexes.

- Experience with kids' products, consumer social, or platforms with T&S / trust and safety considerations.

- Experience with cross-functional growth loops - viral mechanics, referral systems, or in-product distribution.

CA, WA, NY, NJ, CT states: $215,000 - $250,000 (USD) All other states in the US: $183,000 - $212,500 (USD)