Product Marketing Lead, Consumer

We're looking for a Product Marketing leader to shape the future of ClassDojo's consumer products - including Dojo Islands, Dojo Sparks, and ClassDojo Plus - used by tens of millions of families weekly. You'll work across a new generation of playful, purpose-driven experiences: from Dojo Islands, where kids explore digital worlds, to Dojo Sparks, where they joyfully learn to read with an AI-powered coach, to ClassDojo Plus, our premium subscription for families.

Everything we build helps kids grow and families feel proud to be part of the journey.

This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators - and to do it at a company where marketing is deeply embedded in product success. It's a fast-moving, high-autonomy role for a builder who thrives in ambiguity and wants to do the best work of their career.

- Launching and growing new consumer-facing experiences via go-to-market strategy, driving measurable increases in adoption, activation, and engagement

- Helping families understand and act on the value of ClassDojo products through clear storytelling and thoughtful execution across in-app, email, and web

- Own lifecycle and in-product marketing across surfaces like in-app, email, and community, boosting feature usage, retention, and trial starts at key high-intent moments

- Develop and run growth experiments to optimize messaging, positioning, pricing, and user journeys-resulting in meaningful lifts in monetization and activation

- Create scalable playbooks for launching features across surfaces, leading to measurable gains in ARR per customer, feature engagement, or weekly actives

- Build and scale a voice-of-customer program to uncover insights, shape product direction, and deepen product-market fit across our family experiences

- Collaborating with Product, Design, Data, and Creative to align teams around the highest-impact opportunities

- Working with urgency, structure, and clarity in a fast-moving, high-autonomy environment while prioritizing what matters most

- 8-10+ years in product or consumer marketing, with a strong record of success launching and growing products at scale

- Experience owning full-stack product marketing in lean or high-velocity environments - comfortable switching between strategy and hands-on execution

- A strong storytelling instinct and ability to craft emotionally resonant marketing that drives real business outcomes

- You've led positioning and go-to-market strategy across multiple tiers or customer segments

- You've launched products or features that led to meaningful lifts in conversion, activation, or revenue

- Proven success in growing adoption and engagement through organic channels like community, creators, referrals, or social (not just paid)

- Experience working deeply with Product, Design, Data, and Creative teams to influence product and GTM strategy

- You thrive in ambiguity and move with urgency, structure, and clarity

- Background working on multi-audience or marketplace products

- Familiarity with education, gaming, or mission-driven consumer experiences

- Experience across both early-stage startups and scaled consumer platforms (1M+ users)

[1] Some more context: - ClassDojo's $125m Series D (Forbes) and Sam's note about it . - ClassDojo is one of Y Combinator's Top 100 companies - ClassDojo's Second Act Comes with First Profits (TechCrunch) and Sam's note about it .

CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD) All other states in the US: $160,000 - $187,000 (USD)