Demand Generation Manager

- Develop and implement outbound campaigns tied to intent signals, internal initiatives, and lifecycle marketing programs

- Plan, launch, and scale paid search and social campaigns to deliver measurable growth and support ABM initiatives

- Identify, vet and manage advertising and content syndication opportunities with industry associations and publications that reach our target audience

- Evaluate and test emerging platforms and additional channels, such as billboards and direct mail

- Set up nurture programs for every stage of the funnel to create and accelerate pipeline

- Partner with Sales to ensure seamless land handoff and create templated sequences for outreach and follow-up

- Create compelling copy and creative, aligning to established messaging, tailoring based on persona, and personalizing at scale

- Develop and track a structured testing roadmap across creative, audiences, placements, messaging, and offers

- Measure, analyze, and report on campaign performance with a focus on ROI, using insights to iterate and improve results and sharing learnings with the broader team

- Manage day-to-day operations of campaigns from start to finish, including budgets, timelines, and deliverables

- 4+ years of experience in demand generation, growth marketing, or campaign management within B2B SaaS

- Demonstrated expertise in multi-channel programs, including email, search, social, display, and retargeting

- Proven track record of driving lead and pipeline growth through creative, data-driven campaigns.

- Self-motivated and proactive - someone who gets things done without hand-holding

- Proven ability to work collaboratively in a fast-paced, dynamic environment