Director, Brand Marketing

About the Role: We're looking for a Director of Brand Marketing to be the owner and guardian of our brand - how it looks, sounds, and shows up everywhere from a company deck to a 30 second commercial to a piece of swag. This person will lead a full brand refresh, bringing coherence to our logo, visual identity, messaging, and tone across every touchpoint in the company, and then hold that line going forward.

This is a hybrid brand-marketing and brand-creative role. You'll set strategy and messaging pillars, manage our in-house creative team and outside agencies to bring campaigns to life, and take direct ownership of anything that requires a message - including commercials and other brand advertising. You'll also set the brand mandate for how we show up in social and organic channels, working closely with the team that runs day-to-day social execution.

What You'll Do: - Lead a company-wide brand refresh - logo, visual identity, messaging, and tone - ensuring consistency across the company deck, website, product, swag, and every other touchpoint - Own brand messaging and craft the core messaging pillars, and be able to clearly articulate and defend them internally and externally - Take direct ownership of commercials and other brand advertising campaigns, from concept through production - Set and maintain brand guidelines, and mandate how the brand shows up across social and organic channels (partnering closely with the social team on execution) - Manage the in-house creative team and asset production, and manage relationships with outside creative and production agencies - Partner cross-functionally with product, comms, and executive stakeholders to keep brand and messaging aligned company-wide - Build the foundation for scaling brand marketing as the team and company grow What You'll Bring: - 8+ years of brand marketing experience, spanning both agency (account side) and in-house brand marketing at a consumer-facing company - Experience at a recognizable, culturally relevant consumer brand or platform - Brand marketing experience managing external brand advertising campaigns - Experience working with digital media creators - Experience working with all social platforms on organic and paid campaigns - Proven ability to manage and direct commercial/brand advertising production, including working with agencies and production partners - Experience managing an in-house creative team and/or creative asset production - Excellent communication and messaging instincts - able to set and evangelize brand guidelines across an organization - A builder's mindset - excited to create brand infrastructure from scratch, not just maintain what exists

Compensation: The anticipated annual base salary range for this role is between $160,000-$240,000. When determining compensation, a number of factors will be considered, including skills, experience, job scope, location, and competitive compensation market data.

Benefits: - Competitive salary and generous company equity - Medical, dental, and vision insurance - 99.99% of premiums covered by Cantina - 42 days of paid time off, including: - 15 PTO days - 10 sick days - 15 company holidays - 2 floating holidays - Generous parental leave & fertility support - 401(k) retirement savings plan - Lifestyle spending account - $500/month to use however you'd like - Complimentary lunch and snacks for in-office employees - One Medical membership, and more!