Demand Generation + Growth Marketing Manager

As a Demand Generation + Growth Marketing Manager at Barti, you will own pipeline growth across our core channels, including events, multi-channel campaigns, SDR enablement, and marketing operations.

This role reports directly to the Sr. Director of Partnerships & Marketing, but has constant touch points with Sales, Product, and CS leadership. As one of the initial members of the marketing function at Barti, you will also be responsible for building out the processes and systems that support demand generation as the team grows.

- Plan and execute multi-channel campaigns across paid (LinkedIn, Google, Meta), email/lifecycle, and SDR-aligned outbound

- Own event strategy and execution in coordination with Marketing Coordinator to foster impactful engagement and high-quality pipeline

- Run Barti's webinar program, from content development through promotion and follow-up

- Identify and execute direct mail campaigns and publication or newsletter sponsorships

- Build and manage a referrals program to generate consistent, low-cost pipeline

- Partner with SDRs to create outbound sequences, talk tracks, and door-opener strategies

- Own the operational execution of your individual campaigns-including UTM structures, HubSpot builds, and email deployment-while contributing to broader team processes

- Focus on driving tangible revenue and pipeline results rather than simply increasing MQL counts, while providing data-backed recommendations to executive leadership on resource allocation

- 3-5+ years of demand generation, growth marketing, or field marketing experience in a B2B SaaS environment

- Proven track record of driving new-logo growth through multi-channel campaigns and events

- Hands-on experience executing campaigns yourself, including event planning and execution (virtual and in-person), email marketing, and paid media, not solely through agencies

- Experience partnering closely with Sales or SDR teams on outbound strategy and enablement

- Experience in a fast-paced, B2B startup environment with a track record of building process in new, unstructured environments

- Exceptional organizational and communication skills, with the ability to manage multiple concurrent programs

- Experience with direct mail, publication sponsorships, or referral programs is a plus

- Familiarity with intent data, lead scoring, or account-based marketing is a plus

Barti is an equal opportunity employer. We are committed to building a diverse and inclusive workforce and encourage applications from all qualified individuals regardless of race, color, religion, gender, sexual orientation, gender identity, age, national origin, marital status, disability,