Partner Marketing Lead

- Own end-to-end partner GTM strategy from launch planning and positioning to ongoing optimization, including defining partner campaigns

- Plan and execute co-branded events with partners (webinars, lunch-and-learns, trade show activations, regional meetups) that drive partner awareness, lead generation, and program enrollment

- Develop event playbooks for partners, equipping them with branded collateral, talk tracks, and promotional toolkits to host or co-host events on AtoB's behalf

- Collaborate with industry associations (trucking, logistics, fleet management) to secure speaking slots, sponsorships, and co-marketing opportunities that position AtoB as a category leader

- Develop and execute multi-channel campaigns (email, SMS, landing pages, in-app) to grow partner revenue

- Build and manage drip/nurture campaigns driving application starts, card activations, spend growth, and retention

- Create and refine partner-specific messaging, content, and copy with strong conversion focus

- Collaborate with Partner Success, Sales, Product, and Design to align on partner goals

- Analyze campaign performance and partner-level metrics; distill data into actionable recommendations

- Continuously test and iterate on messaging, offers, and flows to improve conversion and engagement

- Serve as marketing owner and point of accountability for partner launches and expansions

- 5-7 years in partner marketing or growth marketing (fintech, SaaS, or B2B platforms)

- Hands-on experience with building and scaling partner campaigns

- Experience running multi-channel campaigns (email, SMS, landing pages, content)

- Excellent copywriting and content creation skills adaptable to different partner audiences

- Strong design/UX sensibility; ability to collaborate with designers or create lightweight assets

- Data-driven decision maker who ties marketing efforts to revenue outcomes

- Strategic thinker who can define GTM strategy and execute with precision

- GTM-oriented marketer who thrives in partner-driven growth environments

- Balances creativity with analytical rigor - storytelling meets performance optimization

- Strong cross-functional collaborator with clear communication

- Comfortable moving fast, testing often, and iterating on results