Principal Product Marketing Manager

We are looking for a founding Principal Product Marketing Manager - a senior individual contributor who owns the core narrative, use cases, and enablement assets that win and grow our largest accounts. You will be the hands-on craftsperson behind crafting and telling the story: the decks, the one-pagers, the battlecards, the demos, and the use-case maps that Sales takes into the best-of-the-best Insurance carriers in the US.

This role spans both of our motions. On 🏁 Land, you own the "Buy vs. Build" narrative and the field-grade objection library that wins Assured against internal AI builds, BPOs, and incumbent core systems.

On 📈 Expand, you own the use-case map and expansion playbook that grow claim-share and process penetration inside the logos we already serve. You will work shoulder-to-shoulder with Sales, Customer-Facing teams, and Product to instrument and scale what works.

This is a maker's seat for someone who writes exceptionally, thinks rigorously, and ships fast.

🏗️ Own the "Buy vs. Build" narrative - Build and continuously sharpen the CCO-grade pitch and one-pager; test it live in carrier meetings and iterate against real objections.

🛠️ Build the enablement kit - Create the objection library, vertical battlecards, and field assets that make every rep more effective in competitive deals.

🗺️ Map value penetration - Build the use-case map across the customer journey that defines where Assured expands next inside an account.

🎬 Demo the use case - Be the ultimate demo expert of all products and use cases.

📚 Own the expansion playbook - Scope per-logo expansion plays for top customers, partner with Customer and Sales to put them in flight, and ship expansion case studies and reference customers.

🎧 Run the listen tour - Stay close to Sales, Client Engagement, and Product; deconstruct decks against live deals so the narrative is always grounded in what actually moves buyers.

🤝 Co-pilot critical meetings beyond demos - Join high-stakes CCO conversations to pressure-test messaging and bring the field's reality back into the assets.

⚙️ Feed the system - Partner with engineering so messaging, objections, and account context flow into our agentic workflows and named-account intelligence. Partner with Integrated marketing in order to feed the end-to-end customer journey pre-deal and post-deal.

📈 4-6+ years in product marketing, including senior IC work owning narrative and sales enablement for a technical or enterprise product.

🧠 2+ years in business/strategy ownership roles in AI hyperscalers and/or leading -MBB- consulting firms.

✍️ Outstanding writing - you can produce a CCO-grade deck and a crisp one-pager that the sales team will actually use.

🤖 AI-first mentality: experience in building or using agentic AI workflows in your day-to-day.

🎯 Fluency turning technical capability into buyer-facing value, and a sharp instinct for competitive positioning.

🏢 Experience with enterprise or regulated buyers; insurance or claims domain knowledge plus.

🚀 Comfort working directly with sales in live deals, demoing and iterating fast on real-world feedback.