Senior Field Marketing Manager

We are looking for a high energy, results-driven Senior Manager, Field Marketing to own and scale our field marketing programs and community initiatives across North America. In this role, you will drive regional events, strategic programs, and peer communities that generate pipeline, accelerate revenue, and build lasting relationships with prospects and customers.

The ideal candidate thrives in a fast paced environment and has a proven track record of building and executing impactful field marketing programs that drive measurable business results. You are highly collaborative, sales focused, and passionate about creating experiences that move opportunities through the funnel and contribute directly to company growth.

This role reports to the Senior Director of Events and Field Marketing.

- Own the end to end strategy, planning, and execution of field events across North America.

- Build and manage a regional field marketing calendar in close coordination with sales and SDR teams

- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration

- Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events

- Drive measurable pipeline and revenue impact from every program, own pipeline targets tied to field marketing in North America

- Develop pre event, day of, and post event engagement strategies that maximize attendance

- Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers, prospects and expansion deals.

- Serve as the primary field marketing point of contact for North America sales, ensuring programs align with territory plans and revenue goals

- Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets

- Bring field insights back to the broader marketing team to inform campaign strategy and messaging

- Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials.

- Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event.

- Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution.

- Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments.

- Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies.

- Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact.

- 6+ years of field marketing at a high growth B2B technology company.

- A proven track record of driving pipeline through field programs, you think in terms of pipeline and revenue, not just attendance

- Self directed and execution oriented mindset, you move fast and take ownership

- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously

- Deep experience working cross-functionally with sales, SDR, content, product marketing and demand generation teams

- Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers

- Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.

- Customer Obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience.

- Familiarity with healthcare, health IT, or selling into provider organizations.

- Experience working at an early stage or high growth company where you've had to build programs from zero to one.