Senior Manager, Account Based Marketing

We're looking for an AI-forward ABM leader to help win our largest Health System and MSO opportunities. You'll own the marketing strategy behind our most strategic accounts, partnering closely with Enterprise Sales to build buying committee engagement, accelerate complex deals, and create predictable enterprise pipeline.

This isn't a traditional campaign marketing role. You'll operate as an extension of the account team: developing account-specific strategies, identifying whitespace, orchestrating multi-channel plays, and ensuring every marketing investment moves high-value opportunities forward. You'll use AI to research accounts, personalize engagement, and scale sophisticated programs without sacrificing quality.

A builder at heart, you're equally strategic, analytical, and hands-on.

- Own ABM strategy for a focused portfolio of our largest Health System and MSO opportunities, with clear accountability for pipeline creation, deal acceleration, and revenue impact.

- Become an expert on your accounts. Understand organizational priorities, competitive dynamics, executive stakeholders, and buying signals so deeply that Marketing becomes a strategic advantage for Sales.

- Partner with Enterprise AEs to develop account plans, map buying committees, identify whitespace, and build coordinated engagement strategies across every stage of the sales cycle.

- Design and execute highly personalized 1:1 and 1:few programs across executive outreach, digital, gifting, field events, customer proof points, and thought leadership.

- Build coordinated account plays around product launches, industry moments, customer stories, executive events, and conferences to create momentum within target accounts.

- Use AI throughout the workflow, from account research and stakeholder mapping to personalization, messaging, and campaign execution, while maintaining a high bar for quality.

- Continuously measure account engagement, pipeline progression, deal velocity, and revenue contribution, partnering with RevOps to optimize programs based on business outcomes.

- Experiment relentlessly, identifying new plays, channels, and engagement strategies that increase enterprise pipeline and improve conversion across the funnel.

- 5+ years of B2B marketing experience, including 3+ years leading ABM or enterprise demand generation for complex B2B sales organizations.

- Demonstrated success driving measurable pipeline and accelerating large enterprise deals through coordinated marketing and sales programs.

- Deep understanding of enterprise buying committees, long sales cycles, multi-threading, and executive engagement strategies.

- Strong commercial mindset. You prioritize marketing investments based on pipeline impact, deal progression, and expected return, not activity metrics.

- Excellent strategic judgment. You know how to identify where marketing can meaningfully influence enterprise opportunities and where resources are best invested.

- Hands-on experience with modern GTM platforms including Salesforce, HubSpot, LinkedIn Sales Navigator, Outreach, Clay, and other account intelligence tools.

- Demonstrated AI fluency, using AI to improve research, personalization, account planning, and campaign execution while maintaining strong human judgment and quality control.

- Exceptional analytical instincts. You're obsessed with understanding what moves enterprise pipeline, and continuously refine programs based on data rather than assumptions