Senior Field Marketing Manager - Health Systems

We are looking for our first Senior Field Marketing Manager, Health Systems , to build Assort's Health's field marketing strategy for enterprise health systems from the ground up.

As Assort expands into health systems, you'll develop an entirely new field marketing motion focused on executive engagement, thought leadership, and strategic account development. This role will partner closely with Enterprise Sales, our ABM team, Executive Leadership, Product Marketing, and Customer Success to create programs that support long, complex buying cycles and multi-stakeholder decision making.

Because this is a new market for Assort, we're looking for someone who enjoys building from zero to one and is excited by ambiguity.

The ideal candidate thrives in a fast paced environment and has a proven track record of building and executing impactful field marketing programs that drive measurable business results. You are highly collaborative, sales-focused, and passionate about creating experiences that move opportunities through the funnel and contribute directly to company growth.

This role reports to the Senior Director of Events and Field Marketing.

- Partner with the Senior ABM Manager to translate strategic account plans into high-impact executive experiences, field programs, and conference activations.

- Own the end to end strategy, planning, and execution of field events across North America.

- Build and manage a regional field marketing calendar in close coordination with sales and SDR teams

- Identify and prioritize the markets, accounts, and formats that will have the greatest impact on pipeline and deal acceleration

- Work closely with event marketing to establish what field marketing programs can align with 3rd party/sponsored events

- Drive measurable pipeline and revenue impact from every program; own pipeline targets tied to field marketing in North America

- Develop pre-event, day of, and post-event engagement strategies that maximize attendance

- Work closely with sales and SDR teams to build targeted invite lists and ensure strong attendance from customers and prospects.

- Serve as the primary field marketing point of contact for Health System sales, ensuring programs align with territory plans and revenue goals

- Coordinate with demand generation, content, product marketing, and brand teams to create compelling program collateral, messaging, and follow up assets

- Bring field insights back to the broader marketing team to inform campaign strategy and messaging

- Partner with Event Marketing to develop and execute pre-event, onsite, and post event outreach strategies for sponsored and third-party events, including campaigns, email sequences, messaging, and SDR/sales enablement materials.

- Collaborate with Sales and SDR teams to identify and prioritize target accounts attending sponsored and third-party events, driving meeting generation before, during, and after each event.

- Work closely with Sales Operations to build scalable processes for assigning event attendee lists to SDRs and Account Executives, ensuring clear ownership, follow-up, and pipeline attribution.

- Coordinate cross-functional event engagement plans to maximize meeting volume, account penetration, and pipeline generation from third-party event investments.

- Track and report on event sourced engagement, meetings, and pipeline performance, providing insights and recommendations to optimize future event strategies.

- Build and maintain Field Marketing reporting and dashboards to measure program performance, including meetings booked and held, pipeline sourced, opportunities created, cost per opportunity, ROI, and overall event impact.

- 6+ years of field marketing at a high growth B2B technology company.

- Experience within healthcare, health IT, or selling into provider organizations.

- A proven track record of driving pipeline through field programs, you think in terms of pipeline and revenue, not just attendance

- Self directed and execution oriented mindset, you move fast and take ownership

- Strong project management skills with the ability to juggle multiple programs, regions, and stakeholders simultaneously

- Deep experience working cross-functionally with sales, SDR, content, product marketing and demand generation teams

- Strong communication skills, equally effective influencing sales leaders and collaborating with marketing peers

- Highly organized and operationally strong, comfortable managing multiple events and workstreams simultaneously.

- Customer Obsessed: Thrives in customer-facing environments and prioritizes meaningful interactions with customers and prospects at events. Views events as relationship-building opportunities, and actively seeks feedback and insights to improve the customer experience.

- Experience working at an early stage or high growth company where you've had to build programs from zero to one.