Senior Manager, Startup Marketing

The Marketing team at Airwallex is the growth engine driving brand dominance and hyper-scale customer acquisition globally. We don't just run campaigns; we build the market playbook for the future of global financial infrastructure. Operating in a hyper-growth, fast-moving fintech environment, we leverage data-driven insights and bold, creative strategies to ensure Airwallex disrupts and leads the market.

Our team is a high-octane group of builders passionate about telling the Airwallex story, moving the needle, and executing at the highest level to support our explosive global growth.

As the Senior Manager, Startup Marketing, you will be the ultimate architect and full-stack engine driving Airwallex's adoption within the startup and venture capital ecosystems. This is a high-autonomy, 0-to-1 role where you will own the end-to-end, integrated go-to-market strategy and execution for attracting, nurturing, and driving pipeline from high-growth startups.

You aren't just managing programs, you are building a community amongst today's best founders, VCs, and accelerators. If you like operating with autonomy, moving fast, and being accountable for driving measurable growth within the startup ecosystem, this role is for you. The role is based in San Francisco, CA.

- Own Go-to-Market Planning: Operate as a true full-stack marketer and own the go-to-market strategy, execution, and launch of multi-touch, integrated demand-generation campaigns that position Airwallex as the default financial stack for founders, directly tied to pipeline and revenue targets.

- Build Awareness & Community: Build our presence within the tech ecosystem by developing and scaling partnerships with VCs, accelerators, and founders by designing and executing exclusive experiences that enable high-impact face-to-face interactions (Founder Dinner Series, VC community events, tactical workshops at VC partner firms, etc).

- Scale Digital Engine: Own and scale our monthly startup digital footprint across owned and paid channels, including lifecycle (startup newsletter), events (webinars), and a variety of paid (LinkedIn, founder newsletters, Reddit, YouTube).

- Activate Influencers & Advocates: Identify, cultivate, and manage relationships with key startup influencers, operators, and high-profile founders to amplify the Airwallex story and drive organic network effects.

- Quickly Convert Pipeline: Architect, write, and deploy automated email nurture programs and targeted, high-velocity outbound email campaigns designed to convert ecosystem awareness into active program interest with zero latency.

- Track, Prioritize, Prove: Use data to measure performance, prioritize spend, and report on funnel and pipeline impact to leadership.

We're looking for people who meet the minimum requirements for this role. The preferred qualifications are great to have, but are not mandatory.

- 10+ Years of Growth or Startup Marketing Experience: A proven track record of full-stack B2B marketing, growth marketing, or ecosystem management, with deep roots in the startup, accelerator, or venture capital landscapes.

- Full-Stack Execution Capability: Strong hands-on experience spanning both physical community building (events, dinners, etc.) and digital growth mechanics (integrated campaigns, email nurtures, etc.).

- An Autonomous Operator: An entrepreneurial, high-initiative mindset with a bias for action; comfortable operating in a fast-paced environment with ambiguity, and possessing the grit to build new programs from scratch.

- Ruthless Conversion Focus: A mindset laser-focused on hard commercial metrics. You have a history of owning the full funnel, with direct accountability for KPIs like program enrollments, measurable pipeline, and revenue metrics.

- Flawless Relationship Management: Exceptional interpersonal and communication skills, with the executive presence required to confidently engage with top-tier VC partners, startup founders, and industry influencers.

- Fintech or Developer Ecosystem Background: Prior experience driving startup acquisition or developer relations specifically within fintech, payments, or high-growth B2B SaaS.

- Existing VC/Founder Network: An established network within the Silicon Valley, NYC, or broader North American startup and venture capital ecosystems.

- Growth Tech Stack Mastery: Advanced proficiency with modern marketing tech stacks (e.g., Salesforce, Marketo, Outreach, and analytics tools) to independently launch, track, and optimize campaigns.