Associate Director, Global Growth, Lifecycle

You'll be part of a collaborative, results-driven Growth team that thrives on elevating customer experience and deepening lifetime value. We value creativity, data-driven decision-making, and a builder's mindset. Our team is passionate about finding new ways to deliver value to customers and scale Airwallex's impact globally.

We support continuous learning, mentorship, and career growth, and we celebrate diverse perspectives and backgrounds.

We're looking for an Associate Director, Global Growth, Lifecycle to own and optimize the full customer journey. In this role, you'll turn data into insights and insights into measurable growth - improving conversion, activation, and retention across the funnel. You'll lead a growing team across regions, partner cross-functionally, and evolve lifecycle from execution into a strategic growth lever.

- Set and execute lifecycle strategy - Define and execute campaigns that drive conversion, activation and retention across the customer journey

- Optimize performance with data - Build a rigorous test-and-learn approach, using quantitative analysis to uncover root causes of performance shifts and continuously improve outcomes

- Lead and develop a team - Guide a growing lifecycle team, setting priorities, sharpening their analytical toolkit, and raising the bar for execution quality

- Drive cross-functional impact - Partner with Product, Data Science and Marketing Operations to ensure lifecycle campaigns are tightly integrated into the broader growth engine

- Make lifecycle a strategic growth lever across the funnel - Champion lifecycle marketing as a growth lever and help evolve the team's scope from execution to optimization, insights, and strategic influence across the funnel

We're looking for people who meet the minimum qualifications for this role. The preferred qualifications are great to have, but are not mandatory.

- 10+ years' experience in Growth, with at least 3 years managing a team.

- Strategic problem solving: Strong strategic and growth mindset, able to identify opportunities across the customer journey and translate insights into scalable, measurable initiatives

- Analytical toolkit : Advanced analytical skills with the ability to interpret data, diagnose performance drivers, and develop data-backed recommendations

- Marketing exposure: Understanding of lifecycle marketing, with hands-on experience designing and executing programs that drive customer conversion, activation, and retention

- Creativity and user focus : Combines creative thinking with data-driven insight to deliver user-centric content that engages and drives action across lifecycle touch points

- Leadership : Experience leading projects or teams, with the ability to coach others and raise performance standards

- Communication : Structured, persuasive communicator comfortable influencing senior stakeholders

- Bias to action : Entrepreneurial mindset with a track record of delivering results in fast-paced, dynamic environments

- Experience in fast-paced environments, preferably within a startup or scale-up

- Experience with SQL or close collaboration with data teams preferred