Vice President , Marketing (Go-to-Market)

- Positioning: Product Marketing & Messaging - Own Absorb's market positioning, competitive messaging, and product narratives for both prospects and existing customers. Ensure every sales conversation, product launch, and customer touchpoint tells a compelling, consistent story.

- Proof of Value: Solution Engineering - Lead a 21-person SE team that delivers demos, POCs, and technical validation. Drive win rates by making the buying experience as compelling as the product itself. Extend SE capabilities to expansion motions for existing customers evaluating new products.

- Market Presence: Product Evangelism - Build Absorb's presence in the enterprise learning market through thought leadership, speaking, and community engagement. Position Absorb as the leader in AI-powered learning.

- Market Credibility: Analyst Relations - Own relationships with Forrester, Gartner, Brandon Hall, and other analysts. Drive placements and recognition that shorten sales cycles and validate our AI leadership position.

- NRR: Expansion Positioning - Partner with Customer Enablement and Sales to position new products, features, and use cases to existing customers. Create the materials, narratives, and proof points that drive upsell and cross-sell conversations.

- Expansion revenue influenced (cross-sell and upsell pipeline)

- 10+ years in B2B SaaS, with at least 5 years leading product marketing, GTM, or revenue-facing teams at scale

- Demonstrated track record of improving win rates and shortening sales cycles through positioning, enablement, and proof-of-value programs

- Experience owning both new-logo conversion AND expansion/retention outcomes - not just top-of-funnel

- Deep comfort with solution engineering or pre-sales teams; you understand the demo-to-close motion

- Experience in enterprise software (LMS, HCM, EdTech, or adjacent markets preferred but not required)

- Strong analytical mindset: you make decisions with data, run experiments, and measure everything

- Executive presence: you can present to a Fortune 500 CHRO and brief a Gartner analyst in the same week

- AI fluency: you understand how AI is reshaping the market and can articulate our differentiation