Mid / Senior Growth Manager ( App )

- Own paid user acquisition. Plan, launch, and optimize campaigns across Apple Search Ads, Meta, TikTok, Google, and other relevant channels to acquire qualified users profitably.

- Own ASO end to end. Manage keyword research, metadata, store creative, competitor analysis, testing, rankings, and conversion across the Apple App Store and Google Play.

- Improve trial-to-paid conversion. Find and fix drop-off points across the store listing, onboarding, paywall, free trial, and lifecycle journey to turn more users into premium subscribers.

- Lead creative testing. Develop and test ad concepts, hooks, copy, briefs, landing pages, and promotional content, then scale the ideas that perform.

- Manage growth by the numbers. Track acquisition cost, installs, trial starts, trial-to-paid conversion, return on ad spend, retention, lifetime value, subscription revenue, and profit to guide budget decisions.

- Find new growth opportunities. Research app users, competitors, search behavior, customer feedback, creators, and communities, then turn insights into measurable experiments.

- Work across teams and partners. Collaborate with founders, product, design, engineering, creative, data, platforms, creators, and agencies to execute growth initiatives.

- One of two strong profiles: You have meaningful experience growing a mobile app or consumer subscription product and have done this successfully before, or you are an exceptional early-career marketer who learns unusually fast, exercises strong judgment, and figures things out without waiting for detailed instructions.

- High agency: You notice problems and opportunities, take initiative, move work forward independently, and remain accountable for the outcome.

- Evidence of your ability to achieve results. This could be scaling acquisition, lowering customer acquisition cost, improving conversion, increasing subscription revenue, building a successful channel, or completing an impressive self-directed project.

- Experience managing Apple Search Ads and at least one other major paid platform, such as Meta, TikTok, or Google.

- Experience owning ASO end to end across the Apple App Store and Google Play.

- A working understanding of subscription funnels and the relationship between acquisition cost, trial conversion, retention, lifetime value, revenue, and profit.

- Strong analytical judgment, with the ability to turn performance data into budget, creative, and funnel decisions.

- Strong creative instincts, written communication, and copywriting ability.

- The organization, attention to detail, independence, and collaboration skills needed to take an idea from research through execution and reporting.

- Familiarity with AI tools, or strong motivation to use them effectively for research, creative development, analysis, and workflow improvement.

- Work from anywhere. This is a fully remote role. Do your best work from the environment where you are most productive.

- No fixed 9-to-5 schedule. Choose the hours that work best for you while staying available for essential collaboration and delivering work on time.

- Unlimited leave. Take the time off you need as long as your responsibilities are covered, your work remains on track, and you communicate clearly with the team.

- Competitive compensation. Earn $30,000-$50,000 USD annually, depending on your ability, experience, and expected impact.

- Direct access to founders. Work closely with successful technology founders and experienced operators, learn how they evaluate opportunities, and contribute directly to important decisions.

- Real ownership. You will have the freedom to test ideas, make decisions, improve processes, and shape how the app grows.

- Growth based on contribution. Advancement is based on the value you create-not your age, degree, location, or years spent in a traditional role.

- Modern tools and high standards. Use current marketing, analytics, and AI tools to work faster, think better, and build repeatable growth systems.

- Talented, entrepreneurial teammates. Work with people who move quickly, care about results, and want to build an exceptional company.

- The first 30 days will be demanding. You will need to understand the audience and funnel quickly and begin running disciplined tests.

- You will be accountable for measurable commercial outcomes, not just activity or campaign launches.

- If you need extensive structure, frequent reminders, or slow-moving processes, this will be a bad fit.

- Many growth tests fail. You must learn from them without losing momentum.

- You will need to balance speed and creativity with careful measurement and responsible health-and-fitness marketing.

We are committed to keeping our recruitment process short and transparent. Here's how it looks:

Excited to work with you and build this into a historic company!