GTM Strategy Associate, AI Product

We are launching a new AI product designed to reduce front-desk work and help beauty and wellness businesses serve their clients more effectively. As the first GTM Strategy hire for this product, you will help define how we bring it to market, learn from customers, and build a repeatable path to adoption.

You will shape the product's early go-to-market strategy-from customer discovery and positioning through onboarding, activation, adoption, and ongoing learning. Working directly with customers, you'll identify what drives value, where they get stuck, and how we can improve both the product and the customer experience.

This is a hands-on operating role at the intersection of strategy, product, growth, customer experience, and engineering. You will report directly to the Head of New Product and have influence over both the customer experience and what we build next.

- Define the GTM strategy: Identify early customer segments, use cases, positioning, messaging, and the customer journey, continuously refining them through customer insights and market learnings

- Lead customer discovery: Partner directly with salon and spa owners and operators through discovery, demos, onboarding, and adoption to understand how they work and where the product creates the most value

- Improve activation and adoption: Identify what drives customer success, where customers get stuck, and how we can improve activation, time-to-value, engagement, and long-term adoption

- Build scalable GTM systems: Create repeatable processes for qualification, demos, onboarding, education, support, and customer feedback

- Shape the product roadmap: Partner closely with product and engineering to translate customer conversations, usage patterns, and market insights into product priorities

- Run strategic experiments: Test positioning, onboarding, customer education, and follow-up motions while measuring conversion, activation, time-to-value, usage, engagement, and retention

There is no single required background. You may have developed the relevant skills in consulting, banking, product strategy, product operations, implementation, customer success, growth, a founder's office, an early-stage startup, or through independent projects where you had to operate with real ownership.