Health Systems Marketing Associate Director, Pain

The Health Systems Marketing Associate Director is responsible for the development and execution of key personal and non-personal promotion marketing tactics targeting Health Systems and hospitals. Specifically, this role will own the evolution of formulary decision maker messaging, core Health Systems promotional materials (value proposition and economic tools), and digital media strategy and execution.

Vertex recently launched JOURNAVX, an oral, non-opioid medication for the treatment of moderate-to-severe acute pain. Promotional education is critical to the success of JOURNAVX. This role will develop high impact personal and digital promotional content and work closely with colleagues on the health systems marketing team, US market access team, Health Economics and Outcomes Research team, HCP marketing team, and strategic accounts team.

This role will be expected to develop and execute training on content to a large field team of ~300 members. This role reports to the Senior Director, Health Systems Marketing.

• Develop/adapt content tailored to Health Systems HCPs and Formulary Decision Makers (FDM)
• Responsible for understanding and developing approved messaging for new Real World Evidence to evolve Health System Value Proposition and other FDM facing content
• Collaborate closely with Strategic Account Leadership to support field efforts with appropriate marketing content
• Lead HS media strategies and tactics; responsible for collaboration with media agency partner
• Collaborate with cross-functional partners within strategic accounts, market access and HCP marketing to ensure strategic alignment, operational efficiency, and collaborative strategies & tactics where appropriate
• Collaborate with the health systems agency of record
• Leverage learnings from customers and field teams to improve material effectiveness

• Experience developing communications/tactics in U.S. or global marketing and managing agency efforts
• Experience with institutional and IDN marketing and/or sales
• Early career experience as a strong individual contributor in a professional work setting
• Pharmaceutical drug launch experience preferred
• Demonstrates strong understanding of health information technology, IDN systems, and institutional markets
• Travel

• Bachelor's degree in marketing, business, or scientific degree
• Typically requires 8 years of experience or the equivalent combination of education and experience