Director of Creative & Brand - Digital Healthcare

Overview A fast-growing telemedicine brand is looking for a Director of Creative & Brand to build and lead a high-output creative engine that directly drives paid performance and funnel conversion. This is not a traditional brand role. It is a conversion-focused creative leadership position sitting at the intersection of performance marketing, creative production, and conversion optimization.

This role is best suited to candidates who thrive in fast-paced, performance-driven environments focused on speed, testing, and conversion results rather than traditional brand-led creative work. If you have thrived in DTC or high-growth subscription environments, understand how to produce high-performing ad creative at scale, and naturally think in terms of hooks, conversion psychology, and performance-driven messaging rather than traditional brand-focused marketing, this role could be an excellent fit for you.

Key Responsibilities

• Own all paid ad creative production across Meta, Google Display, and video formats
• Own landing page design and UX execution end to end
• Own messaging execution, including headlines, hooks, and CTAs across all performance channels
• Produce high-volume creative testing iterations (multiple variations per week) and rapidly iterate based on performance data
• Maintain brand consistency across tone, visual identity, and trust signals
• Coordinate creative messaging across media channels to ensure all content connects to the broader business narrative for each campaign or push
• Build and manage a scalable creative asset pipeline
• Collaborate closely with the VP of Growth, who owns strategy, targeting, offers, and testing priorities
• Proven performance creative background with direct experience producing paid ad creatives (Meta, Google Display, YouTube), landing pages, and conversion-focused content
• Experience at DTC, eCommerce, or subscription brands
• Demonstrated ability to produce multiple creative variations weekly and iterate rapidly based on performance data
• Strong command of conversion psychology, including hooks, scroll-stopping content, click-through optimization, and offer positioning
• Ability to prioritize speed and output without sacrificing quality standards
• Strong messaging instincts with the ability to translate a business objective into creative that converts Preferred Qualifications
• Familiarity with healthcare marketing, including compliance constraints and sensitivity around health conditions
• Experience coordinating creative across multiple media channels under a unified campaign narrative
• Background working within or alongside a paid growth function
• Base Salary: $130,000 to $170,000 USD, commensurate with experience. Candidates from directly relevant DTC or performance creative backgrounds can expect to be considered at the higher end of the range.
• Benefits, variable incentive, and leave details to be shared during the interview process.
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