Vertex is seeking a talented marketing professional to join the US Pain Business Unit to support the HCP experience with JOURNAVX . The Associate Director, HCP Experience will play a critical role in shaping and delivering best-in-class experiences for healthcare professionals (HCPs) as we continue the launch of JOURNAVX, a novel selective pain signal inhibitor of NaV1.8 in acute pain.
This role will focus on designing and executing integrated HCP engagement strategies across key touchpoints of the education and prescribing experience . The individual will work closely with the Senior Director, HCP Marketing to bring the HCP strategy to life and ensure a seamless, impactful experience across the customer journey.
This role reports to the Senior Director, HCP Marketing for the US Pain Business Unit.
- Partner with the Senior Director, HCP Marketing to translate brand strategy into impactful HCP experiences across channels and touchpoints
- Support the development and execution of integrated HCP engagement plans, including payer pull-through, PSP changes and other capabilities across the HCP workflow.
- Ensure alignment and consistency of messaging and experience across all HCP-facing channels
- Partner cross-functionally to help map and optimize HCP journeys across channels
- Support test-and-learn initiatives to improve targeting, personalization, and engagement effectiveness
- Lead development and refinement of HCP promotional materials in partnership with agencies and cross-functional teams
- Ensure materials are aligned to brand strategy, compliant, and tailored to target HCP segments
- Manage agency partners and internal processes to deliver high-quality work on time and within budget
- Support brand planning and execution processes, ensuring alignment to strategic priorities
- Work closely with field leadership, medical, market access, and other marketing teams to ensure an integrated HCP engagement approach
- Contribute to cross-functional HCP engagement forums and planning processes
- Identify opportunities to enhance HCP experience through new capabilities, channels, and technologies
- Contribute to a test-and-learn culture focused on continuous improvement
- Ensure all activities align with legal, regulatory, and compliance requirements
- Role model a culture of integrity, collaboration, and accountability
- Partner with Market Insights and analytics teams to understand HCP needs and behaviors
- Track performance of HCP programs and recommend optimizations based on data and insights
- Experience executing HCP marketing programs across multiple channels (e.g., digital, peer-to-peer, congress, field materials)
- Strong project management skills with ability to manage multiple workstreams simultaneously
- Ability to translate strategy into execution with attention to detail and quality
- Strong collaboration skills and ability to work effectively across cross-functional teams
- Analytical mindset with ability to leverage data to inform decisions and optimize performance
- 7 + years of experience in healthcare/biopharmaceuticals in marketing, consulting, or agency roles, or equivalent combination of education and experience
- Experience supporting HCP marketing or promotional programs in U.S. or global markets
- Experience working with agencies and managing cross-functional projects
- Experience supporting product launches or new indication expansions
- Familiarity with omnichannel engagement strategies and marketing automation tools
- Experience working with CRM platforms and digital engagement tools