Marketing Communications Manager (Product Marketing & Brand Experience) - The Toro Company

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Toro’s Irrigation and Lighting business is located in Riverside, CA. The Toro Company’s irrigation business is comprised of two distinct brands, Toro® and Irritrol®. Both brands offer a full line of solid, dependable, irrigation products including controllers, sensors, valves, spray heads and rotors to help customers care for golf courses, sports fields, public green spaces, commercial and residential properties.

Unique Lighting Systems is a leading brand of professional grade lighting fixtures, low voltage transformers, LED lamps and the patented HUB system for installation. Serving both residential and commercial markets, Unique Lighting Systems offers a full line of outdoor lighting products.

The Marketing Communications Manager (Product Launch & Brand Experience) is responsible for leading execution of integrated marketing programs across the Precision Irrigation portfolio, including Ag and Residential/Commercial (ResCom) segments. This role leads execution of limited and standard product launches, while contributing to major launches through brand activation and customer-facing deliverables.

It also owns execution of customer-facing brand experiences, including tradeshows, field events, and in-market activations. The position partners cross-functionally with Product Management, Channel Marketing, Sales, and Marketing leadership to drive aligned, high-quality marketing execution that supports product adoption and reinforces brand standards.

In order to grow and build a successful career with The Toro Company, you will be responsible for:

• Lead execution of limited and standard product launches across all phases of the MarCom framework, including planning, execution, and sustainment
• Translate product strategy into integrated marketing plans across channels (email, web, social, collateral, and distributor tools)
• Manage timelines, deliverables, and cross-functional coordination to ensure launch readiness
• Ensure messaging aligns with customer outcomes and brand standards
• Contribute to major product launches by supporting brand activation and customer-facing execution elements

• Lead ongoing marketing execution for products following launch
• Develop and execute campaigns to support continued demand generation and product adoption
• Refresh campaign assets and messaging to maintain market relevance
• Partner with Sales and Channel teams to align with market needs and opportunities

• Lead execution of customer-facing brand experiences, including tradeshows, field events, product demonstrations, and merchandising
• Ensure all activations align with campaign messaging and brand standards
• Support large-scale brand activations associated with major product launches

• Partner with Product, Channel, and Sales teams to ensure aligned marketing execution
• Ensure campaigns and launches align with MarCom frameworks and processes
• Coordinate internal and external stakeholders to deliver integrated campaigns

• Bachelor’s degree in Marketing, Communications, or related field
• 5–8+ years of experience in marketing communications, product marketing, or campaign management
• Experience leading product launches and integrated campaigns
• Strong project management and cross-functional collaboration skills
• Ability to travel up to 20% of the time (tradeshows, field events, activations)

• Experience in contractor, distributor, or channel-driven industries
• Background in irrigation, agriculture, or technical product marketing
• Experience with tradeshows, events, or brand activations
• Bilingual (Spanish/English) strongly preferred

• Leads execution of limited and standard product launches across multiple product lines
• Supports major launches through defined, contributing role
• Drives execution of brand experience across key customer touchpoints
• Influences launch success, demand generation, and quality of customer-facing marketing initiatives

At The Toro Company, we are always working to make sure our employees know just how valued they are. In addition to a competitive salary, an affordable and top tier medical/dental/vision plan, 401k, and many other great benefits

• The Toro company offers employees at our Riverside, CA location a variety of perks, including:

• Dress for your day
• We know you're more productive when you're comfortable, which is why TTC employees are encouraged to take advantage of our casual, corporate environment.
• Wellness
• TTC offers a variety of mental health and financial health resources to all employees.
• Volunteerism
• The Toro Company is proud to provide employees 20 hours of paid time to volunteer in the community.
• Summer Hours
• Enjoy a flexible schedule during the summer! By working a little more during the first few days of the week, TTC employees at our Riverside location are able to start their weekends early and leave by noon on Friday.
• Competitive Salary
• The pay range takes into account skills, experience, education, and location. It is not common to be hired at or near the top of the range; compensation decisions are dependent on the facts and circumstances of each case. A reasonable estimate of the annual pay range is between ​$123,000 - ​$129,000. Cash compensation is one piece of our competitive total rewards package. You may be eligible to participate in an incentive program, which rewards employees based on individual and organizational performance. Eligibility and award amounts are determined by company policy and performance metrics. If you need to, you can access your pay early with the dailypay app.

At The Toro Company, we are committed to fostering a secure and trustworthy recruitment experience for our applicants. Recruitment fraud is a growing concern for job seekers, so please be aware that throughout our recruitment process, you’ll never be required to pay any fees or disclose personal financial details when applying to TTC opportunities.

All legitimate job opportunities must be applied for directly through our official careers page at jobs.thetorocompany.com or via Workday, our applicant tracking system.

The Toro Company is an Equal Opportunity Employer. We consider all qualified applicants based on merit and do not discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, genetic information, military service, or other non-merit factors.

We are committed to creating a welcoming environment for all employees.