Planar Systems

General Manager, Media

Full-time · Atlanta, Georgia Remote
✓ Verified live on the employer's own system · added 90 days ago
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Senior · 7+ yrs exp

Requirements

Education: Bachelor's degree or related field

Experience: 7+ years

License: Driver's license

Skills & tools

ManagementCoachingSalesTeam LeadershipCommunicationsCanvaMarketingFinancial Analysis

Benefits — mentioned in this posting

Health, dental & vision401(k) / retirementPaid time off
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Full job description

<p><strong>General Manager, Media</strong></p><p><strong>Location:</strong> Remote within North America, with frequent travel to customer sites, industry events, and internal meetings (up to 50% travel required). </p><p><strong>Position Overview</strong></p><p>Are you ready to lead a healthy, growing broadcast and media business while still staying close to the customer and the deal?

The General Manager, Media will serve as a&nbsp;player‑coach&nbsp;sales leader, responsible for managing our existing media portfolio, building and maintain strong relationships with our core national broadcast and media customers, driving direct sales, and leading a small team focused on broadcast, live production, and media environments across North America.</p><p>This role combines strategic ownership of the media segment with hands‑on selling, solution development, and team leadership.

The ideal candidate brings strong interpersonal skills, deep technical aptitude in video/display systems, and exceptional communication skills, with a passion for helping media customers bring video, imagery, and data to life on large‑scale digital canvases.</p><p> </p><p><strong>Key Responsibilities</strong></p><ul><ul><li>Own the Media segment for North America, including revenue growth, pipeline health, and margin performance for broadcast and media customers.</li><li>Act as a player‑coach: carry a team quota while leading, mentoring, and developing a small team focused on broadcast and media production environments.</li><li>Refine and execute a segment‑specific sales strategy that protects and grows our existing media base while expanding into new accounts, applications, and partnerships.</li><li>Lead by example in the field by participating in customer meetings, joint sales calls, product demos, proof‑of‑concepts, and key industry events and tradeshows.</li><li>Build and maintain executive‑level relationships with end users, systems integrators, consultants, and channel partners that influence media display and visualization projects.</li><li>Partner with Marketing to define and execute campaigns, content, case studies, and events that strengthen our brand in the media market and generate qualified pipeline.</li><li>Collaborate with Applications Engineering and Product Management to shape solutions, proposals, and roadmaps that meet the technical and workflow needs of broadcast and media customers.</li><li>Provide market intelligence and competitive insights from the media space to inform pricing, positioning, and long‑term strategy.</li><li>Maintain accurate forecasts, pipeline visibility, and account plans in the CRM, and report regularly on performance and key initiatives to senior leadership.</li><li>Foster a culture of speed, agility, collaboration, and accountability within the team, modeling the behaviors required to win in a fast‑moving media marketplace.</li><li>Perform other related duties and projects as assigned by management.</li></ul></ul><p><strong>Requirements</strong></p><ul><ul><li>Bachelor’s degree in Business, Marketing, Engineering, or related field; equivalent experience in lieu of a degree will be considered.</li><li>7+ years of technology sales experience, including at least 3–5 years selling into broadcast, media, live production, or similar visual technology environments; experience with LED/LCD displays and visualization systems strongly preferred.</li><li>Demonstrated success as both an individual contributor and a sales leader (player‑coach), with a proven track record of meeting or exceeding quota while managing and developing a team.</li><li>Strong technical aptitude with display, video, and AV systems and the ability to translate complex solutions into clear business value for customers.</li><li>Excellent interpersonal, communication, and presentation skills, including the ability to engage credibly from technical stakeholders to executive decision‑makers.</li><li>High energy, sense of urgency, and demonstrated ability to deliver results in a fast‑paced, dynamic environment.</li><li>Proficiency with Microsoft Office and modern CRM tools (e.g., Salesforce, D365), plus comfort with contemporary collaboration tools (Teams, etc.).</li><li>Strong organizational and time‑management skills, with the ability to prioritize across personal selling activity, team leadership, and strategic initiatives.</li><li>Ability and willingness to travel up to 50% throughout North America.</li><li>Strong preference for candidates in the Northeastern US near a major airport.</li><li>Must have a valid driver’s license.</li></ul></ul><p><strong>Benefits</strong></p><p><strong>All benefits start on first day of employment!</strong></p><ul> <li>75% employer-paid medical for employee.

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