Education: Bachelor's degree or related field
Experience: 10+ years
What you'll do: - Lead the development of brand positioning, messaging, and creative briefs that effectively communicate brand story - Collaborate closely with cross-functional teams including Account Management, Creative, and Project Management teams to develop integrated omnichannel campaigns that deliver measurable results - Stay abreast of industry trends, emerging technologies, and best practices in omnichannel marketing, and incorporate relevant insights into strategy development - Develop and implementing comprehensive strategies that effectively reach target audiences, drive brand awareness, and ultimately, contribute to the success of our clients' campaigns - Design and facilitate workshops.
Lead Tactical and Brand planning. - Conduct market research, consumer insights, and competitive analysis to identify trends, opportunities, and challenges in the marketplace - Drive innovation in brand strategy and marketing approaches to stay ahead of industry trends and maintain a competitive edge - Establish key performance indicators (KPIs) and metrics to measure the effectiveness of brand initiatives and campaigns, and use insights to inform future strategies - Provide strategic guidance and mentorship to team members, fostering a culture of collaboration, creativity, and continuous learning This position is a perfect fit for you if: - Our Company values - Best Together, Impact-Obsessed, Excellence Expected, Evolve Always and Accountability with an "I" - really speak to you. - You are adaptable, resilient, and OK with adjusting your scope, responsibilities, and focus as we grow.
When things change, so do we. We're always evolving. - You are proactive, driven, and resourceful with strong prioritization skills and a desire to dive into the data. - You are highly organized self-starter, able to work independently and under tight deadlines.
What you should have: - Bachelor's degree in business administration, Marketing, or related field - 10+ years of experience in Brand Strategy or related roles within an advertising agency, with a proven track record of developing and implementing successful brand strategies - Strong leadership skills with the ability to inspire and motivate cross-functional teams - Excellent analytical and problem-solving abilities, with a data-driven approach to decision-making - Exceptional communication and presentation skills, with the ability to articulate complex ideas and strategies in a clear and compelling manner - Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple projects and priorities simultaneously Pay Range: $240,000-$280,000 This is the pay range the Company believes it will pay for this position at the time of this posting.
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