Director of Strategic Marketing- Aerospace & Defense

- Lead division-wide market intelligence, competitive analysis, market sizing, and segmentation activities

- Monitor aerospace, defense, and space market trends, customer requirements, technology roadmaps, and competitive developments

- Support strategic planning and growth initiatives through actionable market insights and forecasts

- Identify emerging opportunities, adjacency markets, and growth vectors across the division

- Develop and maintain a multi-year growth strategy aligned with division objectives

- Partner with Business Unit leaders to evaluate market opportunities, prioritize investments, and guide portfolio decisions

- Support new market entry strategies, strategic partnerships, and acquisition evaluations

- Drive growth initiatives that expand market share and accelerate organic revenue growth

- Lead Voice of Customer initiatives to identify unmet needs and emerging customer requirements

- Partner with Product Management and Engineering teams to align/prioritize product roadmap decisions with market opportunities

- Support new product commercialization through effective positioning, value proposition development, and go-to-market planning

- Promote best practices in customer engagement, market analysis, and commercialization across the division

- Provide strategic leadership and guidance to Business Unit marketing teams

- Drive division-wide marketing initiatives, major industry events, and integrated campaigns supporting growth priorities

- Establish marketing performance metrics and promote data-driven decision making

- Support commercial excellence through alignment of marketing, product management, and sales activities

- Foster collaboration and sharing of best practices across the division's eight businesses

- Build organizational capability in strategic marketing, market intelligence, and growth management

- Coach and develop marketing talent and future leaders across the division.

- Promote a culture of customer focus, innovation, accountability, and continuous improvement

- Bachelor's degree in Marketing, Business, Engineering, or a related field

- 10+ years of progressive experience in Aerospace & Defense, industrial technology, or highly engineered products businesses

- Demonstrated success in strategic marketing, product management, business development, portfolio strategy, or commercial leadership roles

- Strong understanding of aerospace and defense markets, customers, competitive dynamics, and technology trends

- Experience leading market research, Voice of Customer, segmentation, and growth strategy initiatives

Demonstrated ability and willingness to use AI tools to improve productivity, decision-making, work quality, and to reduce costs. The successful candidate must be able to identify appropriate AI use cases and critically evaluate AI-generated outputs.

- Proven ability to influence and lead cross-functional teams in a matrixed organization

- Strong analytical, communication, and executive presentation skills

- Experience supporting global aerospace and defense markets

- Due to the nature of our business programs and products, applicants must have the legal right to work in the US and additionally must be legally authorized to access export-controlled information and source code.

- This is an in-office position based out of either Harleysville, PA, or Middlefield, CT