Capgemini

frog, Manager/Sr. Manager - Marketing Strategy & Transformation

$136K–$211KFull-time · New York, NY
✓ Verified live on the employer's own system · added 28 days ago
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Senior · 8+ yrs exp

Requirements

Education: Bachelor's degree

Experience: 8+ years

Skills & tools

MarketingSalesforceMachine LearningSecurityManagementMBAProject Management
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Full job description

- Contribute to the delivery of marketing transformation engagements by supporting defined workstreams and project components

- Support the design and implementation of marketing operating models, including organization structure, governance, processes, and ways of working

- Develop components of data-driven marketing strategies across segmentation, targeting, personalization, and lifecycle engagement

- Translate client challenges into structured analyses, insights, and practical recommendations with guidance from senior team members

- Support MarTech strategy and enablement initiatives (e.g., Salesforce, Adobe) and assist with AI-enabled marketing use cases in collaboration with data and technology teams

- Collaborate with cross-functional teams and support client deliverables, proposals, and presentations to ensure high-quality outcomes

You bring strong AI literacy, including core AI and generative AI concepts, and understand how these capabilities apply to enterprise transformation. You are able to identify and support AI-enabled opportunities that improve business outcomes and delivery effectiveness, and you have experience working in AI-augmented ways of working to enhance research, analysis, and solution development.

You collaborate effectively across strategy, technology, data, and design to enable AI-driven solutions, with a solid understanding of responsible AI principles such as ethics, privacy, security, and governance. You demonstrate curiosity and a continuous learning mindset around emerging AI capabilities and their practical application in client environments.

A strong candidate for this role brings a blend of consulting, marketing strategy, and transformation expertise, with a track record of leading teams and delivering impact.

- 8-15 years of relevant experience in consulting, digital services, or industry roles

- Experience driving the growth of marketing strategy & marketing transformation initiatives, along with deep customer engagement - ideally within a consulting environment

- Proven ability to lead workstreams and deliver engagements independently, end-to-end

- Strong expertise in marketing operating model design and implementation

- Experience working across strategy, data, and technology teams

- Strong consulting skillset, including structured problem solving, executive communication, and stakeholder management

- Bachelor's degree required; advanced degree (e.g., MBA) preferred

- Hands-on experience with AI-enabled marketing use cases (e.g., personalization, content, decisioning, agentic solutions)

- Familiarity with agile marketing practices and innovation frameworks

The base compensation range for this role in the posted location is: $135,900 - $210,880.

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