Director, Marketing Technology & Consumer Digital Experience

Aramark is currently seeking a visionary and execution-focused Director of Marketing Technology & Consumer Digital Experience to lead the strategy, modernization, and optimization of our marketing technology ecosystem for the US Sector.

This leader will define the 24-36-month technology roadmap and drive the implementation of platforms that enable personalized, scalable, and profitable consumer experiences. As a shared services role, you'll have the opportunity to work with leaders from across multiple lines of business.

- Lead the development and execution of a multi-year Martech roadmap in partnership with Marketing and Technology teams.

- Serve as the primary owner of the Martech ecosystem, including Marketing Automation/ESP, Consumer Data Platform (CDP), Content Management System (CMS), Digital Asset Management (DAM), e-Commerce, personalization tools, and analytics.

- Strategically focus digital platform development roadmaps - including web and mobile channels - to drive consumer revenue growth, acquisition, engagement, and retention.

- Evaluate and recommend emerging technologies (AI, conversational interfaces, mobile engagement tools, messaging platforms) to enhance personalization and operational efficiency.

- Oversee vendor selection, contract negotiations, and SLA performance.

- Manage the US Sector Martech budget and drive ROI through performance measurement, optimization, and continuous improvement.

- Foster strong cross-functional relationships with Marketing, OpX, and Technology teams to ensure unified execution and alignment.

- Provide strategic consulting services to 11 distinct business units across the US Sector which may use disparate technologies.

- Own consumer data strategy across platforms, including identity resolution standards, data taxonomy.

- Ensure effective alignment of consumer data storage and campaign activation to consent and compliance requirements (CCPA, GDPR, CAN-SPAM, TCPA).

- Partner with Enterprise Risk Management and Enterprise Architecture to ensure secure, scalable, integrated, and compliant solutions.

- Stay current with industry trends through conferences, partner engagement, and market research.

- 10+ years of experience in B2C digital or marketing technology leadership roles.

- 5+ years of experience leading implementation and management of digital experience and martech platforms required. Experience with enterprise-grade solutions (e.g. Adobe, Salesforce, SAP, or similar) strongly preferred.

- Proven experience in retail, hospitality, or consumer-facing industries.- Deep expertise with CRM, CDP, loyalty, and campaign automation platforms.

- Strong understanding of data architecture, integrations, and consumer identity resolution.

- Experience managing vendors, SLAs, and technology budgets.

- Strong people leader with experience working in matrixed environments.

- Strategic thinker with a bias for action and a passion for consumer-centric innovation.

- Demonstrated ability to lead agile teams and adopt agile methodologies.

- Experience applying AI technologies to marketing personalization and optimization.