Director, Product Management - Global Store Discovery

The Director, Product Management - Global Store Discovery will lead the global digital shopping discovery experience across desktop web, mobile web, and native apps. This role will own the strategy, roadmap execution, experimentation, and cross-functional delivery for the core discovery surfaces that connect customers with products across iHerb's global platform.

Key areas of ownership include the Homepage, Search (including AI-powered search), Product Listing Pages (PLPs), Navigation, Promotional and Campaign landing experiences, Personalized discovery feeds, and other browse and discovery surfaces across the site and app.

Define and drive the global product vision, strategy, and roadmap for store discovery experiences across desktop, mobile web, and native apps.

Build differentiated discovery experiences that improve product findability, browsing engagement, conversion, and customer retention.

Develop customer-centric strategies tailored for both new and across the full discovery journey.

Identify emerging trends in AI-powered search, personalization, recommendation engines, and competitive discovery experiences.

Own the global homepage experience as the primary brand and discovery entry point.

Drive strategy for content layout, personalization, promotional placement, featured categories, localization and curated product surfaces.

Optimize for engagement, new user acquisition, and returning customer activation across all devices.

Partner with Merchandising and Marketing to enable scalable content operations and campaign execution.

Drive AI/ML-powered search improvements including semantic search, vector-based retrieval and AI driven shopping experiences.

Partner with Data Science and Engineering to continuously improve search quality metrics and conversion rates from search.

Support multilingual and global search experiences across all iHerb markets.

Own PLP experiences across category pages, brand pages, promotion pages, and search results pages.

Optimize product card layouts, sorting and filtering options, pagination, and information hierarchy.

Drive personalization of PLP ranking and product sequencing based on behavioral and contextual signals.

Improve mobile-first browsing and grid/list display experiences.

Partner with Merchandising on promotional badging, deals visibility, and category curation strategies.

Own global navigation architecture including primary nav, mega-menus, breadcrumbs, and category taxonomy.

Drive improvements in site hierarchy, interlinking, and navigational discoverability.

Support SEO-driven structural improvements including internal linking strategies and URL architecture.

Ensure navigation scales across international markets with localization and regional category structures.

Own discovery surfaces for promotions, deals, seasonal events, and campaign landing pages.

Drive strategy for sale pages, deals hubs, clearance surfaces, and time-limited offer discovery.

Partner with Marketing and Merchandising to ensure campaign experiences are optimized for conversion and scale.

Lead and mentor a team of Product Managers and potentially Product Owners across store discovery domains.

Drive strong collaboration across Engineering, Design, Analytics, Data Science, Marketing, SEO, Merchandising, and Operations teams.

Establish product development best practices, experimentation rigor, and KPI accountability across all discovery surfaces.

Communicate product vision, roadmap priorities, and business impact to executive stakeholders.

Champion A/B testing and data-driven decision-making across all discovery touchpoints.

Leverage customer insights, behavioral analytics, search analytics, and market research to prioritize initiatives.

Proven experience owning large-scale customer-facing digital discovery experiences across web and mobile platforms.

Strong expertise in ecommerce search, browse, navigation, personalization, and conversion optimization.

Deep understanding of search relevance, ranking systems, filtering/faceting, and AI-powered search technologies.

Experience leading global product initiatives across multiple international markets.

Demonstrated success managing cross-functional teams and influencing executive stakeholders.

Strong analytical skills with experience using experimentation frameworks and product analytics tools.

Excellent communication, prioritization, and organizational leadership skills.

Experience in high-growth ecommerce, retail, marketplace, or consumer technology companies with global scale.

Familiarity with AI/ML-powered search, recommendation systems, and personalization platforms.

Experience with mobile app ecosystems and mobile discovery optimization.

Knowledge of SEO best practices including site architecture, structured data, and content discoverability.

Experience with merchandising systems, promotional platforms, and content management at scale.

Generally requires 12+ years of Product Management experience, including leadership roles in e-commerce, digital retail, or consumer technology platforms with a focus on discovery, search, or shopping experiences.

Bachelor's Degree required. MBA or advanced degree preferred.