Director of Sales, Central

Life360 Ads combines the reach of a 100M+ MAU first-party platform with access to a 35,000-publisher programmatic network, giving brands the rare ability to connect audience intelligence to real-world moments at scale. The Ads Sales team is on the front lines of that: translating a differentiated data asset into revenue, building the category of life-led advertising, and proving out what this business can become.

The Central region has real upside, strong brand demand, and a team that wants to win.

The Director of Sales — Central i s a critical leadership role on the Life360 Ads revenue team. This person owns one of our three North American regions, inheriting a team of sellers with strong fundamentals and a market that's primed for growth. Their job is to build the kind of sales culture where people develop fast, pipeline stays clean, and the number gets hit — consistently.

This role matters because the Central region represents a significant revenue opportunity across major agency hubs and brand-direct accounts in markets like Chicago, Minneapolis, and Detroit. The right leader will accelerate what's already working, close the gaps that exist, and raise the overall caliber of how the team sells — particularly as Life360 Ads expands its CTV and programmatic footprint and deepens its measurement story.

The Director will be a key voice in how the broader sales org evolves: contributing to GTM strategy, cross-regional best practices, and the kind of competitive intelligence that comes from being in-market every day. This isn't a maintenance role — it's a build role, for someone who sees the upside and wants to own it.

For candidates based in the US, the salary range for this position is $190,000 to $215,000 USD p lus eligibility for a sales bonus. We take into consideration an individual's background and experience in determining final salary - therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Lead, coach, and develop a team of sellers across the Central region, setting a high bar for performance, pipeline discipline, and client relationships, and creating a culture people want to be part of.

• Own regional revenue targets and be accountable for team-wide pipeline health, forecast accuracy, and attainment across agency holding companies and brand-direct accounts.

• Drive audience-based and data-driven sales conversations, translating Life360’s first-party behavioral data into compelling proposals tied to client measurement goals.

• Sell across the full Life360 Ads product suite: managed direct, programmatic/PMP, CTV, video (native video, vertical video, in-stream), and audience extension.

• Partner with the Platform team to grow programmatic revenue and deepen DSP and trading desk relationships in your region.

• Bring a measurement-first mindset to every pitch, connecting Life360’s audience signals to outcomes clients care about (brand lift, foot traffic, conversion, incrementality).

• Develop and execute regional account plans with your sellers, maintaining pipeline hygiene and forecast accuracy in Salesforce.

• Collaborate cross-functionally with Marketing, Product, and Ad Operations to bring new solutions to market and close complex deals.

• Represent Life360 Ads at industry events, conferences, and client meetings as a face of the brand in your market.

• 12+ years of digital media sales experience, with at least 6 years in a sales management or team lead role.

• Deep fluency in audience-based selling. You know how to position first-party data, contextual targeting, and behavioral signals to sophisticated media buyers.

• Strong CTV and video sales experience. You understand the buying landscape, the measurement ecosystem (iSpot, Nielsen ONE, VideoAmp), and how to navigate both upfront and scatter conversations.

• Programmatic proficiency. You’re comfortable selling PMPs and curated audiences and know how to work a trading desk relationship.

• Measurement literacy across brand lift, MMM integration, incrementality testing, and attribution methodology. You don’t need to be the expert, but you need to be able to lead the conversation.

• Client and agency direct selling experience, including existing relationships at holding companies (Omnicom, Publicis, WPP, Dentsu) and independent agencies in the Central market.

• A track record of hitting quota and building teams that hit quota.

• Proficiency in Salesforce for pipeline management, forecasting, and reporting.

Our company’s mission driven culture is guided by our shared values to create a trusted work environment where you can bring your authentic self to work and make a positive difference