Senior Staff Product Marketing Manager - Enterprise Password Manager

With over 180,000 business customers, Enterprise Password Manager is 1Password's core product. It is rapidly evolving into a complete credentials security platform for humans, machines, and AI agents.

This is a Senior Staff PMM role. Individual contributor with broad organizational visibility. You’ll report to the Director of Product Marketing and own EPM end-to-end: messaging, positioning, competitive strategy, and launch execution.

You will shape how the market understands credentials security as 1Password grows.

How we’re using AI today On the Marketing team, we’re growing our AI capability together and redesigning how work gets done. We’ve built agents to improve workflows focused on competitive intelligence, content creation, and campaign planning, helping us stay sharp, reduce context-switching, and surface the right information at the right time.

AI helps us coordinate, execute, and uncover insights faster so we can spend more time on what’s most important: performance, judgement, and driving the future of 1Password.

- 7+ years of B2B SaaS product marketing, with direct experience in password management, enterprise vaulting, credentials security, or identity security.

- You've repositioned a mature enterprise product. You know the difference between a messaging refresh and actually shifting how the market thinks about something.

- You can market to enterprise IT and security buyers: the admin managing rollout, the CISO approving the spend, and the security engineer evaluating the technical depth.

- A track record of winning in competitive markets by displacing incumbents, not just differentiating in an open field.

- You understand how credentials work beyond passwords: API keys, certificates, machine secrets, passkeys, and what it takes to issue credentials to AI agents.

- Working knowledge of enterprise IT: MDM, SSO, directory services, and where password management fits in the IAM stack.

- You use AI to go faster, not to think less. You know what to hand off and what to own, and you can tell good output from output that still needs work.

- You want AI to free up time for the work only a good product marketer can do: strategy, judgment, and narrative.

- You own the ideas you bring. Walk into a room with a recommendation and you can defend it. Candidates who produce content but can’t explain the thinking behind it won’t fit here.

- You write for multiple audiences without diluting the message. An IT admin and a CISO aren't reading the same document for the same reason. You know how to serve both.

- Strong narrative instincts: open with the problem, build to the solution, and land in a way that makes the reader feel the product was built for their situation.

- You’ve shaped category narratives, not just contributed to them.

- Experience developing thought leadership in a fast-moving category. 1Password has a team that produces content. This role provides the point of view.

- You've repositioned an established product category. There's a real difference between entering a space and redefining it.

- Own messaging, positioning, and launch strategy for the Enterprise Password Manager.

- Define how 1Password talks about credentials security for employees, service accounts, and AI agents.

- Tell the story clearly to analysts, IT buyers, security leaders, and sellers. The narrative has to work for practitioners and executives.

- Connect EPM’s story to the Unified Access platform narrative.

- Partner with Solutions Marketing on competitive differentiation. Know the competitive set cold: where they’re strong, where they’re not, and how to win against each.

- Track where the credentials security market is moving and keep 1Password’s messaging ahead of it.

- Produce discovery decks, battlecards, objection-handling guides, and technical briefs that sellers and SEs reach for because they work.

- Take complex concepts like passkeys, machine credential lifecycle, AI agent authentication, and zero-knowledge architecture and make them usable in a customer conversation.

- Surface win/loss signals from the field and turn them into repeatable GTM motions, not one-off documents.

- Bring the market's perspective to Product: customer evidence, analyst intelligence, competitive signals, field feedback.

- The credentials security market is being reshaped by machine identities and AI agents. You'll own how 1Password tells that story.

- You'll work across product strategy, competitive positioning, and field execution. The work is visible at the executive level.

- 1Password is remote-first and has been since day one. We hire for judgment, not proximity.

- The company is growing and there's room to shape how PMM works here, not just execute what's already been defined.

USA-based roles only: The annual base salary for this role is between $180,000 USD and $261,000 USD, plus immediate participation in 1Password's benefits program (health, dental, 401k and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.

Canada-based roles only: The annual base salary for this role is between $152,000 CAD and $220,000 CAD, plus immediate participation in 1Password’s generous benefits program (health, dental, RRSP and many others), utilization of our generous paid time off, an equity grant and, where applicable, participation in our incentive programs.