Ramp

Senior Partner Field Marketing Manager

Full-time · New York, NY (HQ) (Remote)
✓ Verified live on the employer's own system · added 31 days ago
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Senior · 6+ yrs exp

Requirements

Experience: 6+ years

Skills & tools

MarketingManagementSalesSourcingOperationsB2B SalesProject ManagementSalesforce
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Full job description

We're looking for a Senior Partner Field Marketing Manager to help drive Ramp's next phase of growth by building and scaling our partner field marketing strategy. You'll own the strategy behind how Ramp and our strategic partners generate pipeline together through field marketing - developing partner engagement strategies that drive net-new business through highly targeted events and account-based programs.

You'll partner closely with Alliances, Sales, Demand Generation, and Field Marketing to develop event programs that create measurable business outcomes. You'll ensure our partners are active contributors to the pipeline by driving intentional engagement, joint account strategies, and co-marketed events.

This is a highly cross-functional role for someone who thrives at the intersection of partner strategy, go-to-market execution, and revenue generation.

- Own and scale Ramp's partner field marketing strategy, driving co-marketed events that generate measurable pipeline and net-new business

- Develop targeted partner engagement strategies for executive dinners, roadshows, customer events, and third-party conferences, ensuring partners actively source and engage priority accounts for those direct events

- Partner closely with Alliances and Sales to identify strategic partners, align on target account lists, and maximize partner contribution across every event

- Own partner engagement for each initiative, holding partners accountable for bringing qualified prospects, supporting joint outreach, and generating measurable pipeline

- Design partner-integrated event experiences that create meaningful engagement between partners and priority customer accounts

- Develop attribution frameworks and reporting to measure partner-sourced attendance, pipeline, and program performance, using data to continuously optimize results

- Collaborate cross-functionally with Sales, Alliances, Demand Generation, and Field Marketing to align campaign strategy, account engagement, and follow-up execution

- Leverage AI and automation to improve partner engagement, event campaign execution, reporting, and operational efficiency

- 6+ years of experience in partner marketing, channel marketing, alliances, field marketing, or a related go-to-market function within a high-growth B2B SaaS or technology company

- Proven experience building partner marketing or channel marketing programs that drive measurable pipeline through strategic partner engagement

- Experience building and executing top-tier executive events & conference ancillary events

- Experience developing account-based partner marketing strategies in close partnership with Sales and Channel/Alliances teams

- Strong understanding of partner ecosystems, joint go-to-market programs, and partner-led demand generation

- Exceptional project management and stakeholder management skills, with the ability to influence cross-functional teams and external partners

- Strong analytical skills with experience measuring marketing performance, attribution, and pipeline impact

- Actively leverages AI tools as a core part of daily work, using them to improve campaign execution, automate workflows, accelerate analysis, and increase productivity

- Experience working with technology alliances, cloud partners, systems integrators, or strategic channel partners

- Experience with Salesforce, marketing automation platforms (e.g., Marketo or HubSpot), and event management tools

- Familiarity with account-based marketing (ABM) strategies and partner attribution models

- Experience supporting executive events, customer advisory boards, or third-party industry conferences

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