Shopping & Marketplace Strategist (Remote US)

Directive Consulting is the leading B2B marketing agency for companies that are optimized for metrics that don't move the business. With over a decade of expertise and 420+ B2B brands behind us, we know what real results look like. We operate through 3 divisions: Performance, Communications, and Commerce, each built to share intelligence and align on revenue.

Our methodology, DiscoverabilityOS™, aligns brand and demand to guide your ICP to choose you across every decision point. Across Technology, Industrial, and Services verticals, that system spans everything from Paid Media and Content Marketing, to PR and Paid Social, to Marketplace and Lifecycle Marketing.

At Directive, we're always looking to connect with talented people who care about work that actually counts. As we grow across all 3 divisions, we're seeking forward-thinking people who thrive in fast-paced environments, are obsessed with analytics and storytelling, and are ready to make their mark doing B2B marketing that actually means something.

The Strategist, Shopping & Marketplace owns the strategy and performance of Directive Commerce's two highest-impact practice areas: Shopping (feed-driven Google and Bing) and Marketplace (Amazon Seller Central, Vendor Central, and emerging B2B marketplaces like Shopify).

This role is built for someone who understands that B2B commerce is structurally different from DTC. High-SKU catalogs, tiered pricing, MAP enforcement, channel conflict, are not edge cases. They are the core problem.

The Strategist owns multiple client engagements in the $15K–$30K+ retainer range, directs Specialist execution, and contributes to the methodology that scales across the practice.

The Strategist is the strategic lead on assigned accounts. They own diagnosis, roadmap, and revenue outcomes.

- Lead Shopping and Marketplace strategy for mid-market and enterprise B2B manufacturers and distributors

- Diagnose channel architecture before recommending tactics: 1P vs. 3P Amazon status, distributor conflict, feed health, Google & Microsoft best practices

- Lead Strategy Calls, Proposal Calls, and Quarterly Business Reviews

- Translate channel performance into P&L impact for client executives (CFO, VP Ecommerce, VP Sales)

- Direct feed strategy in Feedonomics or GoDataFeed (or equivalent): taxonomy, GTIN/MPN enrichment, attribute mapping, parent/child architecture, custom label usage

- Build Shopping and Performance Max campaigns scoped to B2B buyer behavior, not consumer search patterns

- Enforce cross-channel exclusion logic to protect distributor relationships and prevent cannibalization

- Advise on 1P (Vendor Central) vs. 3P (Seller Central) strategy and lead migrations when warranted

- Direct Sponsored Products, Sponsored Brands, and Sponsored Display campaigns built around B2B keyword behavior, not DTC conversion logic

- Manage Buy Box health, MAP enforcement, and pricing erosion in real time

- Run bi-weekly client meetings, QBRs, and ad hoc strategy sessions

- Build reporting that connects channel performance to revenue outcomes (matched cohort, cost-to-serve, revenue lift)

- Proactively flag risks: channel conflict, feed degradation, reseller activity, Buy Box loss

- Contribute to audit deliverables, sales enablement, and internal training

- Partner with the Managing Director on the evolution of Commerce Architecture / ChannelOS

- At least one documented methodology contribution per quarter

- 4+ years managing paid media, with 2+ years of direct Shopping/feeds and/or Amazon experience

- Hands-on fluency in Feedonomics (or GoDataFeed, Productsup, Channable) and Amazon Seller Central / Vendor Central

- Working knowledge of Sponsored Products, Sponsored Brands, Sponsored Display, and Amazon DSP

- Experience with B2B clients or high-SKU catalog environments

- Experience working directly with clients and holding a role to both set strategy & execute with the support of Directors

- Strong written and verbal communication, including comfort presenting to C-suite buyers

- Comfort working inside a consultative sales motion and contributing to audit and proposal work

- Compensation for this role includes a competitive base salary

- 🙏 Medical, dental, vision plans, disability, and life insurance coverage for you and your family that fit your lifestyle

- Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents (US, CAD, MX)

- 🧠 Mental - Access to certified therapists through Spring Health, membership to Headspace

- 💪 Physical - Physical therapy through Omada, thousands of Aaptiv virtual workouts, complimentary One Medical membership for primary and virtual care

- 🛫 Time Off - Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge (Closed December 24 - January 1), Paid Parental Leave

- 💰 Financial - Traditional and Roth 401(k) with a 3% company match

- 🌟 Bonus - Annual bonus based on tenure, which scales in total amount over time

As a remote-first company, you’ll have the ability to work from your home office. For some positions, as posted, we will accommodate global opportunities where we have established businesses, including Canada, Mexico, and the UK. For global locations, you must have established and current work authorization and permanently reside in that country.

If you require reasonable accommodations in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employee selection process, direct your inquiries to recruiting@directiveconsulting.com.