Sr Analyst, Consumer Insights and Analytics Analyst

The Senior Analyst, Global Consumer Insights & Analytics, will work closely with the Global Consumer Insight & Analytic Pillar leads and supporting stakeholders across business functions to embed consumer insights into our product creation, marketing, channel and Go-To-Market (GTM) processes. This role will support seasonal consumer, product and commercial research across categories and bring a focused North America regional perspective through the GTM process.

This will directly influence product line decisions and marketing/positioning each season and connect Global Strategies to the regional North America strategies in the GTM process. The Senior Analyst, Global Consumer Insights & Analytics, will also lead in the North America wholesale data analysis and dashboard. Ongoing wholesale data analyses and reports will be conducted by the Senior Analyst to support in-regional strategies and understanding of the wholesale market monthly, quarterly, and yearly.

• Collaborate with cross-functional, global, and regional teams to define business objectives for consumer research for key footwear and apparel models and/or consumer categories.

• End-to-end execution of product and channel primary research to understand what resonates with the target consumer, sharpening our product line and/or ability to sell-in to retailers and sell-through to consumers.

• Support in qualitative and quantitative primary market research to uncover latent consumer needs and contribute to cross-functional strategies to meet these needs.

• Lead data-driven analysis, reporting, and communication of product industry trends, making recommendations for how New Balance should address them.

• Present insights from the above workstreams to category leaders and other cross-functional stakeholders.

• 4+ years of professional experience in Market Research and/or Consumer Insights

• Expertise in leading consumer data-driven analyses and turning consumer insights into actionable business recommendations via compelling storytelling

• Expertise with hands-on survey writing, programming, and data analysis

• Foundational statistical knowledge for analyzing quantitative data

• Experience with qualitative consumer research techniques, such as focus groups, in-depth interviews, and/or shopalongs

• A collaborative mindset and working style
• Passion for athletic footwear/apparel industry and the New Balance brand

• Proficiency working with Microsoft Office Suite required
• Undergraduate degree, preferably in Business Analytics, Economics, Marketing, Statistics, Market Research, Mathematics, or a related field

Boston, MA Headquarters - (NB) Only Pay Range: $82,000.00 - $105,800.00 - $129,600.00 Annual (actual base pay varying based upon, but not limited to, relevant experience, time in role, internal equity, geographic location, and more.)

For decades we have fostered a unique culture founded on our values with a particular focus on in-person teamwork and collaboration. Our North American hybrid model encourages rich in-person experiences, showcasing our commitment to teamwork and connection, while maintaining flexibility for associates. New Balance Associates currently work in office three days per week (Tuesday, Wednesday, and Thursday).

Our offices are fully open, and amenities are available across our North American office locations. To continue our focus on hybrid work we have introduced “Work from Anywhere” (WFA) for four weeks per calendar year. This model will help us enhance our culture while continuing to maintain elements of flexibility.

New Balance provides equal opportunities for all current and prospective associates to ensure that employment, training, compensation, transfer, promotion and other terms, conditions and privileges of employment are provided without regard to race, color, religion, national origin, sex, sexual orientation, gender identity, age, handicap, genetic information and/or status as an Armed Forces service medal veteran, recently separated veteran, qualified disabled veteran or other protected veteran, or any other protected status.