The Digital Marketing Product Manager partners across Marketing, Sales, IT, and other business functions to advance digital marketing and consumer engagement capabilities for a nationwide homebuilder. This role is instrumental in enabling and evolving marketing technology solutions that connect data, platforms, and consumer touchpoints across the homebuying journey.
- Partner with stakeholders to define success metrics and uncover opportunities to improve acquisition, engagement, and conversion on our websites, in our communications, and through other digital touchpoints
- Develop and evolve reporting, dashboards, and insights that inform marketing performance and consumer engagement strategies; coordinate with vendors as needed
- Monitor and optimize digital experiences across consumer touchpoints to improve engagement, satisfaction, and conversion (i.e. identifying friction points, enhancement opportunities, etc.)
- Translate data into actionable recommendations that influence campaign strategy, digital experience, and customer lifecycle management
- Partner with cross-functional teams to test, learn, and iterate on engagement strategies
- Support the evolution of marketing and customer data platforms to enable segmentation, personalization, and journey orchestration on our websites and in our sales centers
- Contribute to broader digital and consumer engagement capabilities beyond current platforms as business needs evolve
- Develop and maintain self-serve dashboards and recurring performance reporting using available marketing and customer data (e.g., Adobe Analytics, Dynamics 365, etc.)
- Partner with Marketing stakeholders to define KPIs, translate questions into reporting requirements, and interpret trends to drive optimization; coordinate with vendor partners as needed
- Support roll-out, adoption, and ongoing enhancement of marketing technology capabilities; document requirements and coordinate training/enablement as needed
- Manage multiple initiatives to support our division field marketing partners, including intake management, timelines, cross-functional status communication and training as necessary
- Partner across Marketing, Sales, IT, and other teams to identify and deliver new capabilities that support business growth
- Participate in evaluating and piloting new tools, technologies, and approaches to enhance marketing effectiveness and consumer engagement
- Perform other duties as assigned
- Decision Impact: Individual
- Department Responsibility: None
- Budgetary Responsibility: No
- Direct Reports: No
- Indirect Reports: No
- Physical
Requirements: Not applicable
- Minimum Bachelor’s Degree in Marketing, Communications, Business, or other related Area, or equivalent experience
- Minimum 4-6 years of experience in marketing technology, digital marketing, analytics, or related field
- Working knowledge of analytics platforms, CRM systems and CDP systems
- Advanced Project Management and Timeline Skills (i.e. Agile methodology)
- Analytical mindset with solid problem-solving capabilities
- Familiarity with Troubleshooting IT Issues
- Detail-oriented
- Expert interpersonal, organizational, and planning skills
- Effective verbal and written communication skills
- Ability to work on multiple assignments concurrently
- Ability to identify and mitigate project programs/risks