VF: Senior Program Manager, Product Creation & Innovation

about us - our values and our culture - visit VF Careers or www.vfc.com. What will you do? A day in the life of a Senior Program Manager, Product Creation & Innovation at VF looks a little like this.

The Senior Program Manager, Product Creation & Innovation leads high-impact, cross-functional initiatives that accelerate VF Corp's next wave of growth. Reporting to the VP, Enterprise Innovation, this role drives end-to-end delivery across complex, ambiguous workstreams that may include product special projects (footwear, apparel, and equipment), new product platforms, AI-enabled business solutions, digital capabilities, and emerging innovation bets.

This role has a strong connection to product creation, consumer experience, commercialization, and the way apparel, footwear, equipment, and accessories move from idea to in-market impact. This role partners closely with teams across Brand, Product, Design, Merchandising, Development Digital, Technology, Supply Chain, Finance, Legal, and regional teams to move concepts from validation to scaling and commercialization.

The Senior Program Manager shapes decisions through clear recommendations, investment inputs, and tradeoff framing, and ensures teams have the plans, governance, and operating cadence required to deliver results. This is not a traditional PMO role; it is a highly cross-functional product innovation role for someone who can bring order to ambiguity, build trust quickly, and connect enterprise-level priorities to the realities of the product creation lifecycle.

Let's break down that day-in-the-life a bit more. Lead a set of enterprise innovation special projects, setting priorities, sequencing work, and ensuring measurable outcomes across product creation, product special projects, digital capabilities, emerging technology initiatives, and consumer experience opportunities. Establish program-level governance (cadence, forums, decision rights, escalation paths) and ensure alignment to strategy and business priorities.

Translate ambiguity into delivery plans with clear objectives, milestones, dependencies, and success metrics, including decision points and operational handoffs that support scale and commercialization readiness. Drive cross-functional alignment across brands, regions, and functions; influence without authority to drive decisions and accountability while connecting enterprise priorities to product creation timelines and cross-functional ways of working.

Drive execution across initiatives spanning product special projects (footwear, apparel, and equipment), new product development, AI-enabled tools/services, and new business models, ensuring readiness to scale from concept validation through pilot, commercialization readiness, and broader adoption where appropriate. Drive execution across initiatives spanning new product development (footwear, apparel, and equipment), AI-enabled tools/services, and new business models, ensuring readiness to scale Manage risks, issues, and interdependencies; lead mitigation strategies and scenario planning.

Create and deliver leadership-ready status updates, recommendations, and decision materials for key stakeholders and governance forums. Manage external partners (vendors, startups, agencies, consultants) to accelerate discovery and delivery as needed. Contribute to innovation best practices by creating playbooks, templates, and lessons learned; mentor project/program leads and peers to improve speed, consistency, and accountability across innovation delivery.

What do you need to succeed? We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you'll need to succeed and excel.

Additionally, while formal education in a related field is great to have, we are most interested in your 6-10+ years of experience and professional achievements and experience leading complex, cross-functional programs, product innovation initiatives, product development operations, merchandising operations, or transformation work within a matrixed organization.

The foundation skills you will need in this position are: Demonstrated success driving strategic initiatives from concept through launch and scale enablement, ideally across product innovation, new product development, commercialization, or consumer-products environments. Proven ability to influence and align Manager/Sr.

Manager-level stakeholders and cross-functional teams, including facilitating trade-offs and decision-making in ambiguous environments (with exposure to VP-level audiences as needed). Experience developing business case inputs, defining value creation, and managing delivery against outcomes. Familiarity with innovation and commercialization across new product development, digital platforms, and emerging technology initiatives (including AI/data-enabled solutions); strong understanding of how cross-functional product creation teams work across apparel, footwear, accessories, outdoor, active, sporting goods, or consumer products is highly preferred.

Track record of establishing strong delivery practices (plans, operating rhythms, reporting) across multi-workstream efforts. Strong communication skills, including the ability to synthesize complexity into clear narratives and recommendations. Experience leading work through influence across cross-functional teams; ability to support and enable contributors on project teams.

Experience working with global teams across multiple time zones and cultures Bachelor's degree required; MBA or advanced degree preferred. PMP, Agile, Lean, or equivalent certifications a plus; design thinking, innovation, change management, PLM/product lifecycle workflow, go-to-market, or seasonal product calendar experience is also valued.

What Success Looks Like Special projects deliver against defined objectives with clear governance, milestones, and stakeholder alignment across product, digital, emerging technology, and consumer-product innovation initiatives. Leaders have consistent visibility into progress, dependencies, risks, and decisions-enabling timely course correction.

Programs progress beyond pilots and proofs of concept, with clear scale requirements and operational handoffs defined and a clear connection to product creation, consumer needs, and business impact across VF's brands. Business case inputs and success measures are well-defined, and initiatives track measurable value (growth, margin, productivity, customer experience).

Teams adopt repeatable practices (playbooks, templates, lessons learned) that increase speed and consistency across innovation delivery. Now WE have a question for YOU. Are you in?

Hiring Range: $112,320.00 USD - $140,400.00 USD annually Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan, sales incentive, or commission potential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered, including this year's medical plan rates on www.MyVFbenefits.com and by clicking Looking to Join VF? Detailed information on your benefits will be provided during the hiring process. Please note, our hiring ranges are determined and built from market pay data.

In determining the specific compensation for this position, we comply with all local, state, and federal laws. At VF, we value a diverse, inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual's race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.

If you require accommodations during the application process, please contact us at peopleservices@vfc.com. VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law. Pursuant to all applicable local Fair Chance Ordinance requirements, including but not limited to the San Francisco Fair Chance Ordinance, VF will consider for employment qualified applicants with arrest and conviction records.

VF Corporation habille les consommateurs partout dans le monde grâce à son portefeuille diversifié de marques emblématiques de style de vie, notamment Vans, The North Face et Timberland. Fondée en 1899, VF est l'une des plus importantes entreprises mondiales de vêtements, de chaussures et d'accessoires. Elle exerce ses activités de façon socialement et écologiquement responsable dans de nombreuses régions du monde, catégories de produits et canaux de distribution.

VF s'engage à offrir des produits novateurs aux consommateurs et à créer une valeur durable pour ses clients et ses actionnaires. VF Corporation outfits consumers around the world with its diverse portfolio of iconic lifestyle brands, including Vans, The North Face, and Timberland. Founded in 1899, VF is one of the world's largest apparel, footwear and accessories companies with socially and environmentally responsible operations spanning numerous geographies, product categories and distribution channels.

VF is committed to delivering innovative products to consumers and creating long-term value for its customers and shareholders. Énoncé de vision de VF en matière de diversité VF s'engage à créer un environnement inclusif qui accueille et valorise les différences parmi tous ses associés, ses clients, ses fournisseurs et les collectivités où nous vivons et exerçons nos activités.

Le succès et la croissance continus de VF sont renforcés par des initiatives qui favorisent la diversité à l'échelle mondiale. VF s'engage à offrir l'égalité des chances en matière d'emploi et à traiter ses associés et ses candidats sans discrimination fondée sur la race, la couleur, le sexe, l'âge, l'origine nationale, la religion, l'orientation sexuelle, l'identité ou l'expression de genre, l'état matrimonial, la citoyenneté, un handicap, le statut d'ancien combattant protégé, le statut VIH/sida ou tout autre motif protégé par la loi.

VF s'engage à répondre aux divers besoins des personnes en situation de handicap dans des délais raisonnables, conformément aux principes d'autonomie, de dignité, d'intégration et d'égalité des chances. Pour ce faire, VF s'efforcera de cerner, de prévenir et d'éliminer les obstacles à l'accessibilité partout où cela est possible, tout en respectant les exigences en matière d'accessibilité prévues par l'ADA, la LAPHO (AODA) et toute autre réglementation provinciale, étatique ou locale applicable.

VF s'engage à assurer l'accessibilité numérique, à se conformer aux Règles pour l'accessibilité des contenus Web (WCAG) 2.1, niveau AA, ainsi qu'aux normes de conception accessible de l'ADA et de la LAPHO (AODA), et à toute autre réglementation applicable. Si vous avez besoin d'une mesure d'adaptation ou si vous avez des questions concernant cet énoncé, veuillez transmettre votre demande à PeopleServices@vfc.com VF Diversity Vision Statement VF is committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers and the communities in which we live and conduct business.

The continued success and growth of VF is enhanced through initiatives that promote diversity throughout VF around the world. VF is committed to providing equal opportunities in employment, and treating our VF associates and VF applicants without discrimination on the basis of their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, HIV/AIDS status, or any other legally protected basis.

VF is committed to meeting the diverse needs of people with disabilities in a timely manner that is consistent with the principles of independence, dignity, integration and equality of opportunity, and will do so by striving to identify, prevent and remove barriers to accessibility wherever possible as well as by meeting the accessibility requirements under the ADA, AODA, and other applicable state, local or provincial regulations.

VF is committed to digital accessibility, and to conforming to the Web Content Accessibility Guidelines (WCAG) 2.1, Level AA and complying with the ADA and AODA Standards for Accessible Design, and other applicable regulations. If you need an accommodation or have any questions regarding this statement, please send your request to PeopleServices@vfc.com.