Responsibilities
- Develop integrated marketing strategies for culinary programs, cooking classes, and culinary-led experiences aligned with enterprise and GTM priorities.
- Translate customer behavior, class performance data, and culinary trends into focused strategies that drive trial, repeat attendance, and class-to-hardgoods cross-sell.
- Serve as Sur La Table's internal culinary authority — track food trends, ingredient moments, chef culture, and culinary media to inform integrated marketing strategy across all categories.
- Identify relevant culinary trends (seasonal ingredients, cooking techniques, food movements, dining culture) and translate them into marketing opportunities: content angles, product storytelling, social hooks, partnerships, and campaign themes.
- Develop and own integrated briefs for Culinary initiatives — including class launches, seasonal programs, chef and creator partnerships, and culinary-led brand moments — translating program insights and trend intelligence into clear, actionable direction for creative and channel teams.
- Partner cross-functionally with Creative, Social, PR, Site & Digital, Email & SMS, Store Ops, Culinary Operations, and Culinary Programming to align messaging, timing, and execution across touchpoints.
- Support quarterly and seasonal GTM planning with a Culinary lens, prioritizing initiatives based on customer impact, brand equity, and commercial opportunity.
- Track performance of Culinary marketing initiatives in partnership with Marketing Ops and Analytics, using insights to optimize future planning, messaging strategy, and class experience design.
- Recruiter Screen
- A conversation with our recruiting team to align on the role, your background, and what you are looking for.
- Hiring Manager Interview
- Conversation with the Senior Manager of Integrated Marketing focused on your culinary fluency, marketing strategy experience, and cross-functional collaboration approach.
- Panel Interview
- Discussion with cross-functional partners from Culinary Operations, Creative, and Marketing Ops to explore how you build alignment and translate culinary insights into integrated strategy.
- Reference Checks
- Conducted in parallel with the final stages where possible.
- Offer
- We move quickly for the right candidate.
Interview process is subject to change. Any updates will be communicated promptly and clearly.
Requirements
- 5–8 years of experience in integrated marketing, brand marketing, or go-to-market roles within a consumer, food, culinary, hospitality, or omnichannel organization.
- Genuine culinary fluency required — a deep personal and professional understanding of food, cooking, culinary culture, and the food media landscape. This is not a role where culinary interest can be learned on the job.
- Demonstrated experience developing customer-led, insight-driven marketing strategies that connect brand storytelling to commercial outcomes.
- Proven ability to track and translate food and culinary trends into actionable marketing strategy across content, partnerships, product storytelling, and campaign themes.
- Strong experience translating complex program or category needs into clear integrated briefs that guide creative and channel execution.
- Proven ability to partner cross-functionally with Culinary, Store Operations, Merchandising, Creative, and Channel teams in a matrixed environment.
- Solid understanding of omnichannel marketing — digital, social, email, in-store — and how channels work together to drive customer engagement.
- Experience supporting seasonal or quarterly GTM planning and prioritization processes.
- Strong strategic thinking, communication, and storytelling skills with the ability to align diverse stakeholders around a shared point of view.
- Analytical, AI-first mindset with experience using performance insights to inform optimization and future planning.
- Background in food media, culinary brands, experiential programming, or specialty retail.
Welcome to the Table. At Sur La Table, community, culinary joy, and celebration are at the heart of who we are. From monthly spotlights to the Golden Whisk awards and cooking class perks, our culture blends recognition with hands-on experiences.
New team members are welcomed with care and inspired by wellness events, inclusive stories, and a personal touch that makes you feel right at home.
Reports to: Senior Manager of Integrated Marketing Location: Seattle, WA (Hybrid) or Canada (Remote)
CSC Generation is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other characteristic protected by law. The CSC Generation family of brands is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application procedures.
If you need assistance or accommodation due to a disability, please contact hrbenefits@cscshared.com. For Ontario applicants, please note that this posting is for an existing vacancy. For US-based candidates, this posting is intended for candidates that reside in the following states: AZ, DE, FL, GA, IN, LA, MI, MS, MO, NV, NC, OK, PA, TN, TX, UT, WV, WI, and WY.
It is unlawful in Massachusetts to require or administer a lie-detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.