The Associate Director, Digital Marketing HCP will be responsible for developing and executing digital marketing strategies to enhance the engagement and communication with healthcare professionals (HCPs) within the US Kidney Business Unit. This role will focus on creating and implementing omnichannel communication journeys, non-personal promotion (NPP) execution, and leveraging search and AI strategies.
The Associate Director will also serve as the Legal and Regulatory HCP Digital lead, ensuring alignment with regulatory and compliance standards.
- Develop and execute HCP digital marketing strategies, including content creation and omnichannel communication journeys, to reach and engage HCPs effectively
- Lead the execution of non-personal promotion (NPP) initiatives, including CRM, automated engagement tactics, banner ads, and website content
- Implement and optimize search, AI, and predictive analytics strategies to enhance digital marketing efforts and improve targeting and personalization
- Collaborate with cross-functional teams, including marketing, IT, analytics, insights, and compliance, to ensure seamless execution of digital marketing initiatives
- Define and oversee digital measurement frameworks, build performance dashboards, and translate analytics into actionable insights that inform targeting, content, and next-best-action strategies
- Stay updated on industry trends and best practices in digital marketing, HCP engagement, and regulatory compliance
- Serve as the Legal and Regulatory Digital lead, ensuring all digital marketing activities comply with regulatory and compliance standards.
- Strong understanding of digital marketing strategies, including content creation, omnichannel communication, and non-personal promotion (NPP) execution
- Experience with CRM systems, real-time engagement (RTE) tools, banner ads, and website content management
- Proficiency in search and AI strategies for digital marketing
- Excellent project management skills, with the ability to manage multiple initiatives simultaneously
- Strong analytical skills, with the ability to interpret data from digital programs and provide actionable insights
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams
- Knowledge of regulatory and compliance standards in the pharmaceutical industry
- Bachelor's degree in Marketing, Business, or a related field. Advanced degree preferred
- Minimum of 7 years of experience in digital marketing, with a focus on HCP engagement in the pharmaceutical or healthcare industry
- Proven track record of developing and executing successful digital marketing strategies and campaigns