We’re seeking a Head of Growth & Demand Generation , reporting to the CMO, to own and accelerate the company’s customer acquisition, conversion, and expansion efforts across digital, product, and automated channels. This leader will architect and execute a holistic growth strategy that unifies performance marketing, website optimization, demand generation campaigns, product growth, and lifecycle automation, ensuring every initiative drives measurable, efficient growth.
The ideal candidate will combine creative experimentation with deep analytical rigor, building the systems, team, and processes that scale Cresta’s growth engine.
- Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, product-led initiatives, and, really, anything else you can come up with, to drive qualified pipeline and revenue
- Lead and optimize growth marketing across channels with a focus on efficiency, scalability, and ROI
- Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
- Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
- Create demand generation campaigns that shape the markets thinking about Cresta
- Implement a robust experimentation framework for A/B testing and new channel evaluation
- Collaborate cross functionally with Product, Product Marketing, RevOps and Sales to ensure channel strategies are aligned to audience segments and pipeline goals
- Manage agency and vendor relationships to ensure alignment and quality
- Partner with RevOps to evaluate, implement and optimize the growth marketing tech stack, driving better data visibility, automation and performance measurement
- Bachelor’s degree in Computer Science, Marketing, Business or related field; MBA or advanced degree a plus
- 7+ years in of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
- Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
- Experience working with enterprise buyer journeys and ABM motions
- Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
- Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
- Collaborative, growth-oriented leader with experience managing internal teams and agencies
- Proven success leading marketing initiatives across multiple countries or regions
- Medical, dental, and vision plans that are designed to fit you and your family’s needs
- Flexible vacation time to promote a healthy work-life blend
- Work from home office stipend to help you succeed in a remote environment
- Lunches and dinners included for in-office employees via Grubhub
Compensation for this position includes a Base, Bonus + Equity.
Actual base salaries will be based on candidate-specific factors, including experience, skillset, and location, and local minimum pay requirements as applicable. Your recruiter can provide further details. In addition, total compensation includes a comprehensive benefits package for you and your family.