Growth Product Manager

This is a senior individual contributor role for someone who lives in the funnel. At our volume a 5% delta in onboarding completion or trial-to-paid conversion is a material business result. You will own the experimentation roadmap across acquisition, activation, and conversion, and you will be measured on moving those numbers.

This is not a people-management role: you will lead through influence, data, and shipped experiments, partnering with engineering, design, and growth marketing.

- Own the PLG funnel end to end: activation, onboarding completion, trial-to-paid conversion, and expansion across web, CLI, and VS Code.

- Identify the highest-leverage drop-off points through funnel analysis, then design and ship experiments to fix them.

- Build and run a continuous experimentation program: hypotheses, instrumentation, A/B tests, and clear readouts on what won, what lost, and why.

- Optimize across surfaces with their distinct dynamics: frictionless web signup, CLI auth and first-run experience, and VS Code install-to-active-use.

- Improve onboarding for non-primary providers (GitLab and others), where activation has historically lagged the GitHub path.

- Partner with engineering to instrument events properly so every funnel step is measurable.

- Define and own North Star and input metrics, and make the tradeoffs visible to leadership.

- 5 to 8 years in product management, with a meaningful stretch owning growth or PLG funnels.

- A track record of measurable funnel wins: conversion lift, activation improvement, retention gains, with the numbers to back it.

- Strong quantitative instinct: comfortable in SQL, amplitude or mixpanel class tools, and reasoning about statistical significance.

- Experimentation rigor: you design clean tests, respect sample size, and resist shipping on vibes.

- A developer-product sensibility: you understand why CLI, IDE, and web users behave differently.

- Strong written communication and the ability to drive cross-functional work without authority.

- Experience with developer tools, devtools PLG, or technical audiences.

- Familiarity with bottoms-up SaaS motions and self-serve to sales-assist handoffs.