Senior Marketing Operations Specialist

Drata's Marketing Operations team is the operational backbone that turns marketing activity into qualified, attributable pipeline — and increasingly, the team building the AI-powered systems that make that pipeline engine scale. We're looking for a Senior Marketing Operations Specialist who can move fluidly between hands-on campaign execution and building the automations, integrations, and AI-driven workflows that remove manual work from the funnel.

This role owns core operational infrastructure while also acting as a builder: someone who sees a repetitive or error-prone process and asks "what would it take to automate this," then goes and does it.

- Drive the execution and optimization of multi-channel marketing campaigns, ensuring alignment with campaign goals, audience strategy, and GTM priorities.

- Identify opportunities to apply AI/LLM-based tools to marketing operations workflows (e.g., data enrichment, lead scoring inputs, campaign QA, documentation generation) and prototype solutions independently

- Build predictive lead scoring models, next-best-action or next-best-offer engines, automated content or subject line personalization using generative AI or prioritization algorithms.

- Document what's automated, what remains human-in-the-loop, and why — keeping the team's automation framework current as new tools come online

- Own data hygiene standards for lead source, UTM tagging, and campaign metadata to support accurate attribution and pROI reporting

- Enforce QA processes for email deliverability, list accuracy, and personalization data

- Ensure workflows comply with GDPR/CCPA and internal data governance standards

- Support UTM standardization and analytics QA to keep attribution reporting audit-ready

- Collaborate with Marketing Analytics on reporting needs, campaign performance tracking, and attribution readiness

- Partner with Platform Ops on tool integrations and funnel-wide personalization efforts

- Build and maintain playbooks, SOPs, and process documentation to drive repeatability and reduce single-person dependency on critical workflows

- 4+ years in marketing operations, campaign operations, or a similar revenue operations role, ideally in B2B SaaS

- Hands-on expertise with HubSpot and Salesforce, including campaign structures, list management, and lead lifecycle configuration

- Experience with Clay, Asana-based workflow automation, or agentic/AI tooling in a marketing ops context

- Experience with lead routing tools (LeanData, Qualified, or similar)

- Demonstrated experience building automations or integrations — whether through native tool workflows, scripting, no-code/low-code platforms, or AI-assisted tooling

- Strong data hygiene instincts: comfort auditing, cleaning, and standardizing large datasets (UTM logic, lead source mapping, dedupe)

- Working knowledge of GDPR/CCPA and email deliverability best practices

- Excellent cross-functional communication — able to translate technical/operational constraints for non-technical stakeholders

- Comfort operating with ambiguity and taking ownership of ill-defined or newly-inherited processes

This role will receive a competitive base salary, benefits, and stock, typically in the form of Restricted Stock Units (RSUs). The applicable salary range for this role is: $110,500 - $136,500.