Business Analytics Consultant Senior - Marketing & Customer Analytics

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company’s success.

As a Business Analytics Consultant Senior within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C.

At PNC, we’re elevating how data and analytics shape our marketing. We are making a significant investment in marketing analytics to accelerate growth in our retail deposit business. As a Business Analytics Consultant Sr, you’ll join a team dedicated to supporting our Consumer and Small Business deposit marketing programs.

In this role, you will directly impact how we attract new customers, optimize campaign performance, and demonstrate the value of marketing investments. You’ll design experiments, measure campaign performance, find insights to power actionable recommendations, and use a variety of analytical techniques to power the future growth of PNC Marketing.

We’re seeking a sharp, analytical thinker with experience in marketing analytics. Someone who can connect marketing campaigns to business results and help shape the future of deposit marketing at PNC.

• Direct Marketing Analytics: Support analytics for direct mail and direct response campaigns, including audience selection, campaign measurement, and insight generation.
• Experimental Design Support: Assist with campaign test designs (e.g., holdout groups, synthetic control groups, A/B tests, Difference-in-Differences) to support accurate incrementality analysis.
• Cohort and Vintage Analysis: Perform cohort and vintage analyses to help monitor the quality and longevity of acquired customers.
• Dashboards & Reporting: Develop and maintain dashboards and recurring reporting (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
• Attribution Analysis: Support match-back analysis and other attribution approaches to help understand conversions.
• Insight Generation: Move beyond basic reporting to develop insights that inform recommendations for campaign optimization and future test strategies.
• Communication & Collaboration: Partner with marketing stakeholders to present findings and recommendations to both technical and non-technical audiences.

• 3–5 years of experience in analytics, with exposure to direct response or marketing analytics.
• Bachelor’s or Master’s degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related).
• Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality).
• Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop, and data visualization tools (Tableau or Power BI).
• Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement.
• Strong written and verbal communication skills, with the ability to translate analytical findings into clear, business-focused insights.
• Curious, detail oriented, and comfortable working in a collaborative analytics environment.

• Leverages complex analytical tools to provide business and technical expertise for the analytics process, tools and useful applications across multiple functions or business units to create data driven solutions.
• Consulting to clients on tool and strategy implementation and monitoring, statistical scoring, business intelligence, data quality, and analytical product / solution development.
• Determining the optimal analytic approach and supporting development, implementation and enhancements.
• Conceptualizing, developing and continuously optimizing analytical solutions for business leadership to enable data driven decision making.
• Analyze results and make recommendations for key business partners and senior management or communicate conclusions from complex analytical solutions to a wide range of audiences.

Preferred Skills Analytical Thinking, Business Intelligence (BI), Concept Development, Data-Driven Decision Making, Data Integration, Market Research, Performance Metrics, Qualitative Research, Strategic Planning

Competencies Analytical Thinking, Business Acumen, Business Analytics, Consulting, Decision Making and Critical Thinking, Effective Communications, Emerging Technologies

Work Experience Roles at this level typically require a university / college degree, with 3+ years of relevant / direct industry experience. Certifications are often desired. In lieu of a degree, a comparable combination of education, job specific certification(s), and experience (including military service) may be considered.

Generally, this opening is expected to be posted for two business days from 06/05/2026, although it may be longer with business discretion.