- Own the strategy for Canvas - the visual workflow builder where users orchestrate multi-agent processes.
- Define workflow patterns: sequential, parallel, conditional, human-in-the-loop, and autonomous execution modes.
- Determine how workflows connect to other platform capabilities (creative tools, media activation, data sources).
- Ensure workflows are observable, debuggable, and auditable - enterprise-grade reliability.
- Own the marketing-specific assistant experience within WPP Open - distinct from Microsoft Copilot for enterprise/back-office.
- Define what "marketing assistant" means: answering marketing questions, accessing client/campaign data, triggering agentic workflows.
- Ensure the assistant experience is contextual - aware of the user's workspace, client, and current task.
- Design the boundary and handoff between Open assistant and Copilot - users should never be confused about where to go.
- Coordinate with other pillar leads where their products need orchestration capability - this is the shared "agentic layer."
- Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.
- Ensure the workflow engine is extensible - other teams can build on it without custom development.
- Coordinate with other pillar leads where their products need orchestration capability - this is the shared "agentic layer."
- Define standards for how agents from other pillars (Creative, Media, Insights) plug into workflow orchestration.
- Ensure the workflow engine is extensible - other teams can build on it without custom development.
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