We’re looking for a Sr. Associate, Creator Partnerships to join the Creator Programs team and play a central role in bringing Tubi’s creator partnerships to life. Sitting within a dedicated partnership pod, this role owns the go-to-market process for exclusive creator launches, manages the day-to-day relationships with partners, and translates performance data into actionable improvements that drive creator and content success.
This is an individual contributor role with meaningful cross-functional responsibility. The ideal candidate is a proactive operator who understands the creator economy, communicates with influence, and knows how to move complex workstreams forward without daily supervision. This is a hybrid role based out of our New York office.
You must be willing to travel to our New York office 2-3 days/week.
- Own the go-to-market process for exclusive launches in the pod — finalizing GTM plans, aligning internal teams, and ensuring all workstreams are on track before premiere dates
- Analyze post-launch performance for exclusives, monitor promotion activity and audience engagement, and proactively flag gaps to the Pod Lead with recommended interventions
- Manage ongoing creator relationships day-to-day for mid-tier partners, coordinating check-ins, surfacing internal opportunities such as events, marketing moments, and activations, and keeping creators engaged and informed
- Partner closely with cross-functional teams including Business & Legal Affairs, Content Operations, and Marketing to keep active deals and launches moving forward
- Collaborate with the Coordinator on sourcing pipeline and support the Pod Lead on deal materials and partner-facing communications when needed
- Support process improvements that increase efficiency and consistency across partnership workflows within the pod
- 4+ years of experience in digital media, creator partnerships, entertainment, or a related field, with a track record of independently managing complex workstreams
- Experience in creator partner management, content partnerships, or go-to-market execution within the creator economy
- Strong understanding of the creator economy, including platform dynamics across YouTube, TikTok, and Instagram, video monetization models, and audience engagement strategies
- Demonstrated ability to manage and grow partner relationships with minimal supervision, including communicating with external partners and internal stakeholders with clarity and confidence
- Communicates clearly both internally and externally, tailoring depth to what the situation requires.
- Solid data literacy and experience using performance metrics to identify opportunities and inform decisions
- Proficiency in Excel or Google Sheets; experience with Airtable, Tubular Labs, or similar tools is a plus
- Experience using AI tools to accelerate research, synthesize information, and streamline day-to-day workflows