Senior Product Manager, Developer Ecosystem

As Senior PM for Developer Ecosystems, you'll play a critical role in driving our ecosystem strategy across four key areas:

Ecosystem Strategy & Vision Working in close partnership with Boulevard's Partnerships team, you'll help define the ecosystem strategy — who we build for, where we play, and how we grow. Your work will deeply influence the build-vs-partner framework: when Boulevard builds a capability as a core product feature, when we enable a third-party developer, and when a strategic partnership is the right answer.

This shapes not just the integration roadmap, but what Boulevard builds internally. You'll play a key role in driving alignment with executive stakeholders on where the ecosystem goes next.

Partner & Integration Experience You'll own Boulevard's integration portfolio end-to-end — from the 1st party integrations that businesses depend on today (Shopify, QuickBooks, etc) to the developer platform and partnerships that expand what Boulevard can deliver tomorrow. From developer onboarding to ongoing partnership, you'll shape how integrations create compounding value for self-care businesses.

MCP & AI Connectivity Own Boulevard's MCP strategy — how external AI agents and systems interact with Boulevard on behalf of businesses and clients. Define where we play, what we expose, and how we turn this into a differentiator.

Define and Measure Success Define what good looks like — developer adoption, integration usage, partner-driven revenue impact — and use those signals to continuously define and refine the vision and roadmap.

• Platform PM experience: 5+ years in product management, with significant time owning developer-facing products — APIs, developer portals, or similar

• Ecosystem strategy depth: You've contributed to building or scaling a developer ecosystem and have a point of view on how ecosystems grow — how to sequence partner investment, where API monetization fits into a platform strategy, and how the dynamics shift as an ecosystem matures

• Build vs. partner judgment: You have a framework for when to build in-house, when to enable third-party developers, and when a strategic partnership is the right answer — and a track record of applying it consistently under pressure

• Technical fluency: You can discuss API design, webhook architecture, and MCP without engineers translating for you

• Partnership collaboration: You've worked in close, shared-accountability relationships with a Partnerships or BD team — collaborating on roadmap priorities, navigating co-development tradeoffs, and building the product frameworks that make partner relationships scalable

• Executive communication: This space is new to Boulevard and requires ongoing alignment up and across the org. You communicate complex technical tradeoffs clearly to cross-functional stakeholders, including leadership, and can connect developer platform work to broader company priorities

• First-principles thinking: You're energized by ambiguity and have demonstrated examples of bringing clarity and structure to spaces that are still taking shape

• Fluency with AI tools as part of your own practice — using them to accelerate discovery, sharpen tradeoff analysis, or communicate complex decisions

• Experience in vertical SaaS, services-industry platforms, or multi-tenant B2B environments

Boulevard is at an inflection point — going upmarket, investing in AI, and scaling toward a much larger ambition. Every growth vector depends on a platform that external developers, partners, and AI agents can build on. That platform doesn't fully exist yet.

This is a rare opportunity to step into a high-leverage role at a well-funded company with clear market leadership — and shape an ecosystem that is still early enough to define. What you build in the next 12–24 months will shape Boulevard's extensibility for years to come.

At Boulevard, we work hard to structure compensation in a way that balances internal equity with local market competitiveness, and we’re happy to share a good-faith estimate of the base salary range for this role. For candidates in NYC, the SF Bay Area, and Seattle, the anticipated base salary range is $129,000 - $161,300 per year.

For all other U.S. locations, the anticipated base salary range is $113,400 - $155,900 per year. In addition to this base compensation, this role may be eligible to participate in a variable compensation program. Final compensation will vary based on a variety of factors which include but are not limited to applicable experience, location, and final leveling.