Principal Product Manager

In the role of Principal Product Manager , you will report to the CPO and work directly with him to spearhead the setup and proof of concept of a new product development operating model. We are considering applicants for our Los Angeles, CA; or Dallas, TX locations.

This is a highly impactful role focused on rethinking how products are built and delivered across Crunchyroll. Whereas a traditional product development model requires multiple sequential hand-offs, this role will help spearhead initiatives that explore unified delivery models and experimentations in ways-of-working.

In this role, your charter will be to work directly with executive leadership to build a more seamless flow from idea, to prototype, to validation, to production. You will own the spin-up of various new operating models end-to-end. You will define what effective unified delivery teams look like in practice, identify the tooling and systems required to support them, and launch early pilot teams to test and refine the approach in real product environments.

You will partner closely with leaders across Product, Engineering, Design, Data, and Business stakeholders to run these experiments, evaluate emerging AI-enabled development tools, and establish early proof points for a scalable product operating system for Crunchyroll.

• Product Innovation & Operating Model Design: Lead, execute, and validate a new product development operating model

• AI-enabled Product Development & Tooling Strategy: Identify and integrate AI tools, automation systems, and rapid prototyping capabilities into the product development lifecycle. Define how modern tooling and AI workflows can meaningfully accelerate discovery, experimentation, and delivery from idea through production.

• Measurement, Alignment, and Scale Readiness: Define success metrics for the operating model and establish feedback loops to evaluate performance of delivery teams. Partner with senior leadership to align on learnings and evolve the model toward broader organizational adoption.

• 10+ years of experience in product management, product operations, innovation strategy, or technical program leadership within fast-paced technology organizations.

• Experience with agentic workflows, rapid prototyping frameworks, internal tooling systems, or organizational design initiatives.

• Experience working with Engineering, Design, and Data teams to ship consumer-facing digital products or internal platforms.

• Exceptional communication and stakeholder management skills, with a proven ability to operate across technical and non-technical stakeholders, align teams around new ways of working, and effectively present to executive leadership.

• Familiarity with modern product development and collaboration tools, including Jira, Confluence, Figma, Notion, and AI-assisted prototyping platforms.