Director of Product, Engagement, AI Native

Life360 has more than 500 (and growing!) remote-first employees. For more information, please visit life360.com .

Life360 is a Remote-First company, which means a remote work environment will be the primary experience for all employees. All positions, unless otherwise specified, can be performed remotely (within the US) regardless of any specified location above.

You’ll join Locations Experiences, which owns the core member experience at Life360. The team’s work spans Safety, Connection, and Coordination — and Engagement is the focus area dedicated to expanding the user base through L5+ frequency and durable MAU. You’ll lead the strategy for deepening connection across members and the relationships they hold close, partnering closely with Growth and Product Platform teams across Life360.

We’re hiring a Director of Product to own the engagement strategy across Life360’s member experience. This is a director-equivalent IC role — you won’t manage a team of PMs, but you’ll set the strategic direction for how Life360 deepens and broadens member engagement across every relationship type, daily moment, and family rhythm on the platform.

The scope is broader than a single feature area. You’ll define the engagement framework that connects connection, coordination, and safety surfaces into a coherent member experience — and you’ll influence across Growth, Platform, and adjacent product teams that depend on engagement infrastructure. This role requires someone who can set multi-quarter strategy, drive clarity from ambiguity, and ship through cross-functional partnership at scale.

Life360 operates as an AI-native organization. You’ll use AI across your entire workflow — research synthesis, spec drafting, experiment analysis, prototyping — and you’ll contribute to defining what AI-native product management looks like at Life360.

The US-based salary range for this position is $201,500 to $294,500 . The Canada-based salary range for this position is $233,000 to $273,000. We take into consideration an individual's background and experience in determining final salary — therefore, base pay offered may vary considerably depending on geographic location, job-related knowledge, skills, and experience.

The compensation package includes a wide range of medical, dental, vision, financial, and other benefits, as well as equity.

• Own the engagement strategy and roadmap across connection, coordination, and safety surfaces — setting multi-quarter direction and influencing at the org level

• Drive engagement growth across the member experience: identify and ship the highest-impact ways to deepen frequency, broaden multi-circle participation, and compound durable MAU

• Define the engagement metric framework — L5+ frequency, multi-circle activity, relationship depth — and use it to prioritize bets, design experiments, and measure outcomes

• Partner with Growth to convert acquisition into durable engagement: drive measurable lift in circles with multiple engaged members and members active in 2+ circles

• Influence across product teams that depend on engagement infrastructure — Growth, Platform, Safety — as a senior peer, not a dependent

• Lead experimentation at multiple scales: fast, narrow tests to validate hypotheses and multi-quarter bigger bets as strategy demands

• Ship the whole member experience end-to-end: onboarding, contextual prompts, modular components, and the engagement experiences that bring relationships to life across the product

• Operate as an AI-native PM: use AI to accelerate from insight to shipped experiment, and help define the playbook for AI-native product management at Life360

• 10+ years of consumer product experience with a track record of driving engagement and growth outcomes at scale. Strong consumer instinct paired with technical fluency to hold your own with engineering leads.

• Strategic ownership at the director level. You set multi-quarter direction, create clarity from ambiguity, and influence across teams — not just within your own. You’ve owned engagement strategy for a product with tens of millions of users.

• Versatility and depth. This role spans engagement strategy, member experience, growth partnership, and instrumentation. You move between systems thinking, UX detail, and quantitative experimentation — and bring real depth in at least one of activation, growth, or consumer engagement platforms.

• Growth-shaped instincts. You’ve worked on activation, virality, or onboarding. You think in funnels and cohorts naturally, and you’ve shipped initiatives that materially moved top-line engagement or acquisition numbers.

• Experimentation expertise across scales. You cycle fluidly between fast, narrow experiments and multi-quarter bigger bets. You design metric frameworks, not just track KPIs.

• Cross-functional leadership. Eng, Design, and Growth partners seek you out. You drive consistent shipping cadence, navigate complex trade-offs, and ensure quality — all while toggling between strategic framing and IC-level spec work.

• AI-native operator and builder. Research synthesis, spec drafting, experiment analysis, and reporting run autonomously. You prototype with AI to validate ideas and accelerate the path from idea to test. Not an engineering role, but a builder one.

• Excellent communication and storytelling. You synthesize diverse inputs into compelling narratives, adjust framing for different audiences, and create alignment through quality of argument.

• Deep empathy for families and relationships. You care about the human problems — keeping a teen safe, staying close to an aging parent, coordinating daily life — and that empathy drives your product instinct.

3 months. The engagement strategy is defined and the forward roadmap is coherent across key bets. Highest-impact opportunities are identified and the first experiments are in market.

Cross-functional partnerships are established and productive.

6 months. Multiple engagement bets have shipped and shown measurable lift — within circles and across multi-circle participation. The metric framework is adopted by the team.

You’re influencing adjacent teams’ roadmaps through the quality of your engagement insights.

1 year. Engagement across the member base has compounded — more relationships actively used, higher frequency, deeper mutual activity. The engagement framework you built is a strategic asset that Growth, Platform, and Safety teams build on.

New circle types are driving meaningful lift to early-lifecycle engagement and retention.

• Medical, dental, vision, life and disability insurance plans (100% paid for employees)

• Mental Wellness Program & Employee Assistance Program (EAP) for mental well-being

• Flexible PTO, 13 company-wide days off throughout the year

• Equipment, tools, and reimbursement support for a productive remote environment

• Free Life360 Platinum Membership for your preferred circle

• Be a Good Person — We have a team of high-integrity people you can trust.

• Be Direct With Respect — We communicate directly, even when it’s hard.

• Members Before Metrics — We focus on building an exceptional experience for families.

• High Intensity, High Impact — We do whatever it takes to get the job done.

We encourage people of all backgrounds to apply. We believe that a diversity of perspectives and experiences create a foundation for the best ideas. Come join us in building something meaningful.

Even if you don’t meet 100% of the below qualifications, you should still seriously consider applying!

Life360 is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage candidates from all backgrounds to apply, even if you don’t meet 100% of the qualifications listed above.