Growth Marketing Manager

You'll be Nightfall's first growth marketing hire, responsible for building our growth engine from the ground up. No team, no inherited campaigns, no playbook - just you, a real problem to solve, and a market that's moving fast. This isn't a role for someone who optimizes existing programs.

You'll need to understand how modern security buyers think, translate complex technical narratives into demand, and build systems that generate pipeline consistently - not just campaigns that run once. You'll own paid acquisition, email, ABM, SEO, webinars, and experimentation, and your work will directly shape pipeline and revenue at a critical stage of the company.

- Own and execute paid advertising across Google Ads and LinkedIn - copy, targeting, bidding, budget pacing, and optimization

- Build and run email marketing programs end-to-end - nurture sequences, segmentation, deliverability, and conversion improvement

- Execute ABM plays in coordination with sales - target account selection, personalized sequences, and pipeline influence tracking

- Own conversion-focused landing pages, CTAs, and the full path from first touch to demo request

- Drive SEO strategy and execution, with an eye toward AEO and how Nightfall surfaces in AI-generated search

- Plan, promote, and produce webinars as a recurring pipeline channel

- Run a structured experimentation program with clear hypotheses, clean measurement, and documented learnings

- Partner closely with sales on lead quality, pipeline contribution, and top-of-funnel alignment

- 5+ years of growth, product marketing, or digital marketing experience in B2B SaaS, ideally at an early-stage or founding-stage company

- Experience marketing cybersecurity or security-focused SaaS products is required

- Hands-on ownership of Google Ads and LinkedIn campaigns with direct accountability for ROAS and CPL

- Proven email marketing depth - nurture, segmentation, deliverability, and performance optimization

- Experience running ABM programs in coordination with a sales team

- Strong experimentation mindset - hypothesis-driven, statistically rigorous, applies learnings

- Huge plus if you are working with AI within your workflows

- Self-starter who builds from scratch, moves fast, and owns outcomes without a team

Our employees are our top asset.

We offer meaningful equity, strong benefits, and an environment built for people who want to create and make an impact.

- Customer Centricity - customers are at the center of every decision

- Practicality over Perfection - move fast, decide well, iterate

- Strive for Excellence - high standards and continuous improvement

- Transparent Communication - open, honest, and collaborative