ROLE OVERVIEW As the Director of Product Marketing at Tonkean, you will own how our platform is understood, positioned, and sold. This is not a traditional product marketing role focused only on messaging and launches. You will be responsible for creating clarity across the organization—ensuring that product, marketing, and sales are aligned around a narrative that drives revenue.
You will operate at the center of the business, working cross-functionally with product, sales, customer success, and leadership to translate complex capabilities into clear, differentiated value. This role requires both strategic ownership and hands-on execution. Do you enjoy bringing structure to ambiguity?
Do you push beyond “best practices” to find what actually works? Are you energized by simplifying complex platforms into compelling stories that win deals? If so, this role could be for you.
- Own positioning and messaging across Tonkean’s platform and products, ensuring clarity, consistency, and differentiation
- Translate product capabilities into compelling, sales-ready narratives that drive pipeline and revenue
- Build and maintain core GTM assets: pitch decks, one-pagers, battlecards, demos, and use case frameworks
- Lead competitive positioning and enablement against key players
- Partner with sales and solutions teams to improve win rates and strengthen deal execution
- Develop and execute GTM strategies for product launches and major feature releases
- Establish a consistent feedback loop from customers, prospects, and deals to inform messaging and product direction
- Work closely with product to help shape how capabilities are framed, packaged, and brought to market
- Drive alignment across marketing, product, and sales to eliminate conflicting narratives and improve execution
- Support demand generation with clear messaging and insights that improve campaign performance
- Partner with analysts, customers, and the market to strengthen Tonkean’s category position
- There Is Always A Way. At Tonkean, we believe that nothing is impossible. There is a solution to every problem - you just need to find it.
- Think People First. We believe in investing in, empowering, and prioritizing people. We work as a team and win as a team. We listen with purpose as we speak with courage. We believe in diversity. We always ask ourselves: Is this giving value to our customers? Is this improving our team? Is this helping me be better?
- Start With Why And Fail Fast. We believe that progress is the only way forward; that action is always better than no action; that innovation requires bravery. We believe that every worthwhile “how” starts with an important “why.” If you know the “why”, and you can learn from it, It’s never a failure. It is the operational cost of progress.
- No BS. To matter, you must - stay focused, keep it simple and always move the needle. We don’t have time for BS. We don’t waste energy; we prioritize efficiency; we stay focused; and we always try to optimize for what’s important.