Experience: 8+ years
You will be the first dedicated PM for pricing at Headway. Your mission: build pricing into a durable, experimentation-driven lever for growth and revenue. Success looks like creating $100M+ of revenue impact.
Headway's pricing decisions affect every participant in our marketplace - what providers earn, what patients pay, and what payers reimburse. Today, these decisions are made through a mix of analysis, intuition, and competitive benchmarks. You'll replace that with a systematic, experiment-driven approach that generates data, builds conviction, and creates new revenue streams through bundling/un-bundling.
This is not a strategy-deck role. You will design experiments, partner with data scientists, navigate cross-functional complexity, and ship pricing changes that move the business. You'll work at the intersection of product, economics, and marketplace dynamics in one of the fastest-growing healthcare companies in the country.
- Own pricing experimentation end-to-end: Design, run, and analyze pricing experiments (payout levels, take rates, fee structures, incentive models) with proper controls and measurement.
- Price and package existing features: Identify opportunities to unbundle, tier, or price Headway's existing feature set as new revenue lines, while balancing the provider experience.
- Define Headway's pricing philosophy: Build a principled, defensible approach to how we set prices - transparent to providers, competitive in the market, and sustainable for the business.
- Inform tiering with pricing data: Partner with other product teams to ensure pricing and tier design are grounded in experimental evidence, willingness-to-pay research, and elasticity data.
- Build the experimentation infrastructure: Work with Engineering and Data to create systems that enable rapid, controlled pricing experiments across geographies and segments.
- Navigate cross-functional complexity: Align Finance, Provider Growth, Payer, Ops, and Legal around pricing decisions that affect every part of the business.
- 8+ years of PM experience, with at least 2-3 years owning pricing, monetization, or marketplace economics.
- You've personally owned pricing or packaging strategy and shipped changes that moved revenue.
- You've designed and run pricing experiments at scale - you know the difference between a feature A/B test and a pricing experiment.
- Strong quantitative fluency - you can partner with data scientists on experiment design and causal inference as a peer.
- You thrive in ambiguity and can build structure where none exists - this is a new team.
- Bonus: SaaS pricing & packaging experience (PLG, tiering, bundling).
- Bonus: You've worked in a two-sided marketplace or platform where pricing affects both supply and demand.
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