Strategic Finance Lead, GTM

As a Strategic Finance Lead, GTM, you will sit within the Strategic Finance team and play a critical role in ensuring capital is deployed efficiently across Provider and Patient Growth initiatives. This is a highly cross-functional role for someone who thrives at the intersection of financial analysis and strategic decision-making.

You'll build models, track performance, and surface insights that guide how we allocate resources and scale our GTM investments.

- Build and maintain financial models to assess GTM investment efficiency, scenario plan, and evaluate trade-offs across growth initiatives

- Own budgeting and forecasting processes for GTM spend, partnering with budget owners to align plans with strategic priorities.

- Analyze operating KPIs and funnel data to evaluate unit economics, channel performance, and overall GTM effectiveness

- Partner cross-functionally to surface insights and support strategic decision-making

- Develop dashboards, reporting, and executive-ready materials to communicate progress against goals

- You have 4+ years of professional experience, ideally in a mix of financial services (Consulting / Equity Research / Private Equity) and highly analytical roles at a fast-growing company (Strategic Finance)

- You are highly proficient in Google Sheets (advanced formulas) and Looker (or similar BI tools) and comfortable working with large datasets

- You are detail-oriented and have a "measure twice, cut once" approach when working with financial data

- You're excited to work cross functionally with the business teams to develop a greater understanding of function-specific efficiency metrics and help course-correct where necessary

- You take ownership and are a resourceful self-starter-you proactively seek context, solve ambiguous problems, and anticipate stakeholder needs

- You are excited about AI and how it's reshaping finance, and you actively explore and apply AI tools to drive faster insights, greater efficiency, and smarter decision-making

- You communicate complex insights clearly, tailoring your message for different audiences (finance vs. marketing)

- You thrive in a fast-paced, cross-functional environment and enjoy collaborating with marketing, finance, and growth teams

- You are excited about joining a mission-driven company and driving marketing efficiency to improve mental healthcare access

The expected base pay range for this position is $131,750 - $165,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.